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Salesforce Marketing-Cloud-Personalization Marketing Cloud Personalization Accredited Professional Exam (WI25) Exam Practice Test

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Total 121 questions

Marketing Cloud Personalization Accredited Professional Exam (WI25) Questions and Answers

Question 1

Which three components of a recipe are optional when configuring a new algorithm?

Options:

A.

Decisions

B.

Ingredients

C.

Variation

D.

Boosters

E.

Exclusions

Question 2

How does a developer share web templates from one dataset to another?

Options:

A.

Deployment manager

B.

Copy

C.

Download to zip file, upload zip file

D.

Clone

Question 3

What attribute and value is passed in the event API request for returning server side

campaigns?

Options:

A.

Source = Server

B.

Server Side messages = 1

C.

Server side are always returned

D.

Server side = true

Question 4

What qualifies a web vistor to see any experience of a Web Campaign?

Options:

A.

Einstein Recipe Ingredients

B.

Campaign Targeting Rules

C.

Email Campaign Rules

D.

Einstein Next Best Action

Question 5

In the user interface what is the visual representation of the data about a single visitor including preference?

Options:

A.

Unified view of customer

B.

unified customer profile

C.

Single source of truth

D.

Single view of customer

Question 6

If you want to compare the completion of two objectives based on a filter, what report would you use?

Options:

A.

Visitor behaviour report

B.

Referring sources report

C.

Goal completion report

D.

Goal comparison report

Question 7

How often does interaction studio poll the sftp for new files for ingestion?

Options:

A.

Immediately

B.

Hourly

C.

Daily

D.

Every 15 minutes

Question 8

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

Options:

A.

A/B testing

B.

Rule based testing

C.

Time based testing

D.

Variation testing

Question 9

How does a marketer perform an A/B test in Web Campaigns?

Options:

A.

Create multiple events

B.

Create multiple web templates

C.

Create multiple web campaigns

D.

Create multiple experiences

Question 10

What are base item types that an administrator can use in a Catalog?

Options:

A.

Product, Category, Article

B.

Name, Dimensions, Attributes

C.

Product, Article, Blog Past

D.

Product, Name, Description

Question 11

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

Options:

A.

Channel

B.

Objects

C.

Directory

D.

Catalog

Question 12

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Options:

A.

Immediately

B.

Every 15 minutes

C.

Hourly

D.

Daily

Question 13

How often is the Event Stream report refreshed?

Options:

A.

Every Day

B.

Every 15 Seconds

C.

Every 30 Minutes

D.

Every hour

Question 14

What is a rule criteria that you can use in the segment creation process?

Options:

A.

Dimensions

B.

Social Mentions

C.

Email Click Throughs

D.

Actions

Question 15

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Options:

A.

Recipe

B.

Attribute

C.

Survey

D.

Promotion

Question 16

When configuring a new Identity Attribute which setting would you use if the attribute is unique to an indivdual across the entire dataset?

Options:

A.

Identity Namespace

B.

Identity String

C.

Not Unique

D.

Unique

Question 17

What are the two main functions of the Event API? (select 2)

Options:

A.

Capture user attributes and actions

B.

Process GDPR data or deletion requests

C.

Return campaign responses

D.

Bulk load external campaign data

Question 18

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

Options:

A.

Theoption to exclude anonymous fields on a segment export

B.

The option to include all custom fields on a segment export

C.

The option to include built-in fields on a segment export

D.

The option to send segment data to Marketing Cloud

Question 19

What three components can a web developer define by pageType?

Options:

A.

Item Actions

B.

Campaign

C.

Goals

D.

Content Zones

E.

Capturing Attribute

Question 20

Where can a developer access pre-built Global Templates?

Options:

A.

View List Template option in the Launcher

B.

From the Templates list when building a campaign

C.

From code examples in developer docs

D.

Templates menu under the web Campaign menu in the UI

Question 21

A customer receives emails from her favorite brand that are not personalized to her interest. What Marketing Cloud Personalization feature will help improve this customer's experience?

Options:

A.

Rule-based targeting

B.

Open time email

C.

Surveys

D.

A/B testing

Question 22

How does Guardian determine the expected range for a given metric?

Options:

A.

Guardian uses continuous machine learning to set predict the expected range

B.

Guardian comes with pre-built ranges for each metric, which cannot be configured

C.

Guardian uses upper and lower bounds set by the user for each metric.

D.

Guardian queries the Data warehouse to establish logical the expected ranges

Question 23

What are three ways segments are used in marketing cloud personalization?

Options:

A.

Set goal and filtersb)

B.

Recommending products

C.

Targeting for campaigns

D.

Creating related lists within Salesforce CRM

E.

Analytics, trends and engagement

Question 24

What are three features of the WebSDK when deployed on a website?

Options:

A.

Configure filters and goals

B.

Rendering campaign for personalisation

C.

Identity and cookie management

D.

Sitemapping for data collection

E.

Loading data from ETL feeds

Question 25

What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

Options:

A.

Recipes

B.

Templates

C.

Audiences

D.

Campaigns

Question 26

What two fields can a web developer specify for defining a Content Zone?

Choose 2 answers

Options:

A.

The CSS selector of the DOM element.

B.

The associated page type

C.

The dimensions of the Content Zone.

D.

The name of the Content Zone.

Question 27

A brand is testing three campaigns, each one with a control experience. Which segment type

can the brand setup to make sure the same group always gets the control experience?

Options:

A.

Third party segment

B.

Control group segment

C.

A/B test segment

D.

Location-based segment

Question 28

What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?

Options:

A.

Shadow catalog information

B.

User behaviors

C.

Statistical tracking of KPIs

D.

Employee performance

E.

Operational information

Question 29

What are Marketing Cloud Personalization's machine learning powered algorithms called?

Options:

A.

Data Science Workbench

B.

Machine Learning Tools

C.

Einstein Decisions

D.

Einstein Recipes

Question 30

What is the unified customer profile?

Options:

A.

A view of each visitor, customer, and user based on their behaviour on your website, with

marketing emails or, with any integrated channel

B.

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

C.

A unified view of all customer activity across, websites, web applications, mobile store, call center

D.

A profile view for administrators to see activity across all of the customer touch points

Question 31

What two features of interaction studio have functionality to perform an A/B testing?

Options:

A.

Templates

B.

Campaigns

C.

Segments

D.

Recipes

Question 32

How does interaction studio deliver technical value to marketers? [Check]

Options:

A.

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

B.

By listening to customer signals, understanding customer intent, and acting accordingly

C.

By providing a platform to manage, schedule, create and monitor content

D.

By providing a cloud-based application designed to help salespeople sell smarter and faster

Question 33

Which scenario is a valid interaction studio use case?

Options:

A.

Recommendations in email which are personalised at send time

B.

Behavioural targeting with 3rd party audience data

C.

Recommendations in email which are personalized at open time

D.

Machine learning driven insights within a customer database

Question 34

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

Options:

A.

Similar Items

B.

Trending

C.

Collaborative Filtering

D.

Co Browser

Question 35

In which two locations in the pageType definition can a developer pass in attributes?

Options:

A.

Listeners

B.

cashdom

C.

Ismatch

D.

onActionEvent

Question 36

The sitemap provides the functionality that enables IS to identify which three items?

Options:

A.

Page types

B.

content zones

C.

attributes

D.

campaign

E.

Templates

Page: 1 / 12
Total 121 questions