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Salesforce Marketing-Cloud-Intelligence Salesforce Marketing Cloud Intelligence Accredited Professional Exam Exam Practice Test

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Total 63 questions

Salesforce Marketing Cloud Intelligence Accredited Professional Exam Questions and Answers

Question 1

Which three statements describe Overarching Entities? 03m 23s

Options:

A.

Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

B.

Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.

C.

When needed, these entities can act as a main entity, replacing the original one.

D.

These are mappable dimensions that are present in each and every dataset type

E.

The values of these entities are stored at the workspace level, rather than the data stream level

Question 2

A client created a new KPI: CPS (Cost per Sign-up).

The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups)

As can be seen in the table below, CPS was created twice and was set with two different aggregations:

Question # 2

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

A)

Question # 2

B)

Question # 2

C)

Question # 2

D)

Question # 2

Options:

A.

Option A

B.

Option B

C.

Option C

D.

Option D

Question 3

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Question # 3

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:

“Day” — “Created Date”

“Opportunity Key” + Opportunity Key

“Opportunity Stage” — Opportunity Stage

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

Options:

A.

2

B.

1

C.

3

D.

0

Question 4

A client's data consists of three data streams as follows:

Data Stream A:

Question # 4

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

How should the "Override Media Buy Hierarchies” checkbox be set in order to meet the client's requirements?

Options:

A.

It should be checked in Data Stream C

B.

It should not be checked in any of the three Data Streams.

C.

It should be checked in Data Stream B

D.

It should be checked in Data Stream A

Question 5

What are unstable measurements?

Options:

A.

Measurements for which Aggregation Settings are set as ‘Auto’ and Granularity is set as ‘None’.

B.

Measurements that are set with the LIFETIME aggregation function

C.

Measurements for which Aggregation Settings are set as ‘Not Auto’ and Granularity is set as ‘None’.

D.

Measurements for which Aggregation Settings are set as ‘Not Auto’ and Granularity is set as ‘Not Empty’.

Question 6

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed.

Otherwise, return null for the opportunity status.

Question # 6

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Generic Entity key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

Options:

A.

Interest & Registered

B.

Confirmed interest

C.

interest

D.

Confirmed Interest & Registered

Question 7

An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.

The source file that was ingested can be seen below:

Question # 7

The number of rows added to this data stream is 3. What could have led to this discrepancy?

Options:

A.

All fields are mapped except for the Media Buy Key.

B.

All fields are mapped except for the Creative Name

C.

All fields are mapped except for the Media Buy Name.

D.

All fields are mapped except for the Campaign Key

Question 8

A client's data consists of three data streams as follows:

Question # 8

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

Which data stream should be set as a parent?

Options:

A.

Data Stream A

B.

Data Stream C

C.

Any of the data streams can technically be the parent

D.

Data Stream B

Question 9

A client has provided you with sample files of their data from the following data sources:

1.Google Analytics

2.Salesforce Marketing Cloud

The link between these sources is on the following two fields:

Message Send Key

A portion of: web_site_source_key

Below is the logic the client would like to have implemented in Datorama:

For ‘web site medium’ values containing the word “email” (in all of its forms), the section after the “_” delimiter in ‘web_site_source_key’ is a 4 digit

number, which matches the 'Message Send Key’ values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the

following table:

Google Analytics:

Question # 9

Salesforce Marketing Cloud:

Question # 9

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

Question # 9

In order to achieve this, what steps should be taken?

Options:

A.

Within both files, map the desired value to Custom Classification Key as follows

Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.

Google Analytics: map the extraction logic to Custom Classification Key.

B.

Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

C.

Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.

D.

Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

Question 10

Your client is interested in ingested the below file to a new generic data stream type:

Question # 10

The field ‘Meeting Code’ was mapped to the main entity key. ‘How should the ‘Room Number’ be mapped?

Options:

A.

An attribute of ‘Meeting Code’

B.

A custom metric and set aggregation to AUTO

C.

A custom metric and set aggregation to SUM

D.

A separate entity key

Question 11

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status

Question # 11

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Main Generic Entity Attribute

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

Options:

A.

1

B.

3

C.

2

D.

0

Question 12

Your client has provided sample files of their data from the following data sources:

Google Campaign Manager

Question # 12

Below are the requirements from the client and additional information:

* The sources are linked to each other by shared Media Buy names.

* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

* The source of truth for cost is Google DV360

Which action(s) are needed to take place in order to meet the client’s requirement and set Google DV360 as the source of truth for Cost?

Options:

A.

Unmap ‘Cost' in Google DV360

B.

Set ‘Inherit Attributes and Hierarchies’ as the Data updates Permissions for Google DV360

C.

Set Update Attributes and Hierarchies’ as the Data updates Permissions for Google DV360

D.

Unmap ‘Cost’ in Google Campaign Manager

Question 13

A client’s data consists of three data streams as follows:

Data Stream A:

Question # 13

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total

Impressions value for Campaign Key ‘CK_3’?

Options:

A.

N-A

B.

100

C.

300

D.

150

Question 14

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence’s data model?

Options:

A.

These dimensions are stored at the workspace level

B.

Variable Dimensions hold a Many-to-Many relationship with its main entity

C.

All variables exist in every data set type, hence are considered as overarching dimensions

D.

These are stand alone dimensions that pertain to the data set itself rather than to a specific entity

Question 15

Client has provided sample flies of their data from the following data sources:

Google Campaign Manager

Question # 15

Below are the requirements from the client and additional information:

• The sources are linked to each other by shared Media Buy names.

• In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

• The source of truth for cost is Google DV360.

As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Question # 15

Please note:

• All other measurements were mapped as well to the appropriate fields.

• No other mapping manipulations or formulas were implemented.

How many records will the merged table hold?

Options:

A.

4

B.

8

C.

3

D.

Depends on the Data Updates Permissions

Question 16

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as …

Facebook Ads Naming Convention - Campaign Name:

CampID_CampName#Market_Object#object#targetAge_TargetGender

Twitter Ads Naming Convention- Media Buy Name

MarketTargeAgeObjectiveOrderID

Google ads Naming Convention-Media Buy Name:

Buying_type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?

wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

Options:

A.

The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.

B.

it is not possible to do this, as the naming conventions are different

C.

This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)

D.

The client will be able to do this and it will require building three patterns.

Question 17

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Question # 17

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” + Generic Entity Key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

Options:

A.

Registered

B.

Interest & Registered

C.

Confirmed Interest & Registered

D.

Interest

E.

Confirmed Interest

Question 18

Your client would like to create a new harmonization field - Exam Topic.

The below table represents the harmonization logic from each source.

Question # 18

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that

where an Exam ID is found - a single Exam Topic value is associated with it.

The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following

example:

Question # 18

The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two

Harmonized Dimensions:

Exam ID

Exam Topic

Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

Options:

A.

The above Patterns setup will not work for this use case.

B.

The solution will work - the client will be able to view Exam Topic with Email Sends.

C.

Only if 5 different Patterns are created, from 5 different fields - the solution will work.

D.

The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution

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Total 63 questions