Salesforce Marketing-Cloud-Developer Salesforce Certified Marketing Cloud Developer (SU24) Exam Practice Test

The Contact Delete process in Marketing Cloud removes contact data from the contact model but does not remove records from the data extensions themselves.

• Contact Delete Process: When you perform a Contact Delete in Contact Builder, it removes the contact data from the contact model but leaves the actual rows in the data extensions intact.

The purpose of the IF statement in the AMPscript code is to check if any rows are returned by theLookupRowsfunction. If rows are returned, it retrieves the image field from the data extension and sets the image source accordingly. If no rows are returned, it defaults to using a standard image.

To include Server-Side JavaScript (SSJS) in an email message, you need to use the<script>tag with therunat="server"attribute. This ensures that the script runs on the server side before the email is sent.

• : This is a valid way to include SSJS in an email. It specifies that the enclosed code should be executed on the server.

Platform.Load("Core","1");varrows =Platform.Function.LookupRows("DataExtensionName","EmailAddress","example@example.com");

• uk.co.certification.simulator.questionpool.PList@1c42a7e0

To track the performance of dynamically created content via AMPscript in an email, the following steps should be performed:

• Request the Impression Tracking feature be enabled on the account: This feature must be enabled to track impressions of dynamic content.
• Include the functions BeginImpressionRegion and EndImpressionRegion: These functions are used within the AMPscript code to mark the beginning and end of the content region that needs to be tracked.

• Example:

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%%[BeginImpressionRegion('DynamicContent')]%%

%%=v(@DynamicContent)=%%

Regarding the Marketing Cloud SOAP API, the following statements are true:

• Most SOAP calls can be synchronous or asynchronous (B)- This means that API calls can either wait for the operation to complete (synchronous) or proceed with other tasks while waiting for the response (asynchronous).
• Uses XML in request and response body (C)- The SOAP API utilizes XML for both requests and responses, providing a standardized format for data interchange.

References:

• Salesforce Marketing Cloud SOAP API Overview
• Salesforce SOAP API Developer Guide

To dynamically create data extensions in Marketing Cloud, the developer should use theSOAP API using the Create method and the DataExtension object (A). This allows for the creation of data extensions with dynamic names and structures.

References:

• Salesforce Marketing Cloud SOAP API
• Salesforce Marketing Cloud DataExtension Object

To remove line breaks within the Comments field and replace them with a single space, you can use theREPLACEfunction in combination with theCHARfunction. TheCHAR(13)andCHAR(10)functions represent carriage return and line feed characters, respectively.

• REPLACE Function: This function is used to replace occurrences of a specified string with another string.
• CHAR Function: This function returns the character based on the ASCII code provided.

• Example:

SELECTREPLACE(REPLACE(Comments,CHAR(13),' '),CHAR(10),' ')ASCommentsFROMYourDataExtension

To get a list of subscribers who were sent an email within the past 12 months, you should query the Job and Sent data views. These data views contain detailed information about email sends and can be used to filter subscribers based on the send date.

• SQL Query Example:

SELECTs.SubscriberKeyFROM_Sent sJOIN_Job jONs.JobID=j.JobIDWHEREj.SendDate>=DATEADD(month,-12, GETDATE())

When thesubjectLinevariable is declared in multiple locations throughout the email, the value used at the time of deployment will be the last value assigned to the variable. In the provided declarations, the last assignment is:

%%[ SET @subjectLine = 'Enjoy 20% off today' ]%% was declared within the Subject Line

Therefore, the subject line used at the time of deployment will be"Enjoy 20% off today" (C).

References:

• Salesforce Marketing Cloud AMPscript Variable Scope
• AMPscript Guide: Variable Declaration

When making a QueueMO call for an existing email subscriber in MobileConnect, the developer should include theemailaddress (C)parameter. This ensures that the MobileConnect Contact is correctly tied to the corresponding Email Contact.

References:

• Salesforce Marketing Cloud MobileConnect API
• AMPscript and MobileConnect

To define a filename pattern that matches files starting with the current month and day, you can use the%%MMDD%%pattern and the "Begins With" operator.

• %%MMDD%% Pattern: This pattern represents the month and day in a two-digit format.
• Begins With Operator: This operator ensures that the automation matches filenames that start with the specified pattern.

When configuring an API integration component in an Installed Package, it is best practice to select the minimum required scope for the integration. This approach ensures that the integration has only the necessary permissions, enhancing security by limiting access to only what is required.

• Minimum Required Scope: Selecting only the scopes that are necessary for the integration helps maintain a secure and controlled environment.

To personalize the welcome email with the recipient's first name from the Customers data extension, you use the Lookup function to retrieve the FirstName field based on the CustomerKey field.

• Lookup Function: The Lookup function retrieves a value from a specified data extension.
• Syntax:

%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%

• uk.co.certification.simulator.questionpool.PList@19773ee0

Transparent Data Encryption (TDE) is the appropriate method for ensuring that the underlying database files are encrypted at rest. TDE encrypts the database files themselves, protecting the data in case the physical media is stolen, while allowing the data to be viewed in clear text by authorized users within the system.

• Transparent Data Encryption: Encrypts data at rest, ensuring that the database files are secure.

To transform the date and time 'Data_Enrolled' from Daylight Savings time and fall back one hour, the developer should use the following AMPscript function:

%%=DateAdd(Data_Enrolled, -1, 'H')=%%

This function subtracts one hour from the 'Data_Enrolled' date and time.

References:

• Salesforce Marketing Cloud AMPscript Date Functions
• Salesforce Marketing Cloud Documentation

When importing data files to Marketing Cloud, the supported file encryption options are:

• PGP encryption (A)- Pretty Good Privacy (PGP) encryption is supported for securing files.
• AES encryption (D)- Advanced Encryption Standard (AES) encryption is also supported for file security.

References:

• Salesforce Marketing Cloud File Import Activity
• File Transfer and Encryption Options

When using Server-Side JavaScript (SSJS) in Salesforce Marketing Cloud, the developer can leverage the following features:

• Wrapping of AMPscript in SSJS code (A)- SSJS can include AMPscript within its code, allowing for dynamic content generation and manipulation.
• Include Try/Catch blocks within the code (D)- SSJS supports the use of Try/Catch blocks to handle errors and exceptions in the script, providing better control over error management.

References:

• Salesforce Marketing Cloud Server-Side JavaScript Guide
• AMPscript and SSJS Integration

To control the rendering of unique and default content based on the presence of subscriber data in a related data extension, the best practice is to use theRowCountfunction and anIFstatement:

%%[ VAR @rowCount SET @rowCount = RowCount(LookupRows("RelatedDataExtension", "SubscriberKey", _subscriberKey)) IF @rowCount > 0 THEN /* Render unique content */ ELSE /* Render default content */ ENDIF ]%%

This approach checks if there are any rows in the related data extension for the subscriber and conditionally renders the appropriate content.

References:

• AMPscript Guide
• Salesforce Marketing Cloud Documentation

To implement a custom profile center using SOAP API, the relevant SOAP API methods are:

• Describe (B)- This method is used to retrieve metadata about objects, such as their fields and properties. It is useful for understanding the structure of the data you are working with.
• Update (C)- This method is used to update existing records in Marketing Cloud. It is essential for modifying subscriber data in the custom profile center.

References:

• Salesforce Marketing Cloud SOAP API Methods
• Custom Profile Center Implementation

AMPscript is evaluated in the following order before an email is sent:

• Subject Line: Evaluates AMPscript in the subject line first.
• HTML Body: Evaluates AMPscript within the HTML body of the email.
• Text Body: Evaluates AMPscript within the text body of the email.

This order ensures that any dynamic content or personalization logic is correctly applied in all parts of the email.

To retrieve a row of data from a data extension using the SOAP API, the developer should use theDataExtensionObjectAPI Object. This object allows for operations such as retrieving, updating, and inserting rows within a data extension.

References:

• Salesforce Marketing Cloud SOAP API DataExtensionObject
• Salesforce Marketing Cloud SOAP API Reference

To exclude sending an email at send time to those with a record on the 'Exclude' Data Extension where the primary key is Subscriber Key, the developer should use the following Exclusion Script:

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RowCount(LookupRows('Exclude', 'SubscriberKey', _SubscriberKey)) > 0

This script checks if there are any rows in the 'Exclude' Data Extension that match the Subscriber Key. If the count is greater than 0, the email is excluded from being sent.

References:

• AMPscript Guide
• Salesforce Marketing Cloud Documentation

To identify all subscribers who are unsubscribed from a specific Business Unit, the correct Data View to query isListSubscribers (A). This Data View contains information about the subscription status of subscribers at the list level, including unsubscribe status for specific Business Units.

References:

• Salesforce Marketing Cloud Data Views
• ListSubscribers Data View

Before importing a compressed file into Marketing Cloud, a File Transfer activity is required to move and decompress the file. The File Transfer activity allows you to specify the source and destination locations and to decompress the file, making it ready for the import process.

To retrieve the value of the AMPscript variable namedsubKeyin Server-Side JavaScript (SSJS), the following statement should be used:

Var.Get("subKey");

This statement retrieves the value of the specified AMPscript variable within SSJS.

References:

• Salesforce Marketing Cloud SSJS Guide
• AMPscript and SSJS Integration

TheBalancefield is a text field and contains the value "S6.96", which is a string. TheIFstatement is comparing a string with a numeric value (6.00). Since the operands are not of the same data type, this can yield unintended results. To correctly compare the balance, the string should be converted to a numeric value.

• Example:

%%[ SET @Balance = "6.96" /* Simulating text field value */ IF (Value(@Balance) > 6.00) THEN SET @Result = 'Balance is more than $6.00' ENDIF ]%%

To ensure a blank email will not be sent when creating a complex dynamic email with multiple sections and content blocks, the developer shouldconfirm every version has default content (D). This practice ensures that if any dynamic content fails to load or meet the conditions, the default content will be displayed, preventing a blank email from being sent.

References:

• Salesforce Marketing Cloud AMPscript Guide
• Salesforce Marketing Cloud Dynamic Content Best Practices

TheSentdata view contains records of all emails that have been sent, including details such as JobID, EventDate, and other relevant information. To gather the required information about emails deployed in the last seven days, theSentdata view should be used.

• Query Example:

SELECTJobID, EventDate,COUNT(*)asSentCountFROM_SentWHEREEventDate>=DATEADD(day,-7, GETDATE())GROUPBYJobID, EventDate

TheHTTPGet2andHTTPPost2functions in AMPscript allow you to include additional headers, such as an OAuth token, in your HTTP requests. These functions provide more flexibility for specifying custom headers compared to the standardHTTPGetandHTTPPostfunctions.

• Example:

SET @header = 'Authorization: Bearer your_oauth_token' SET @response = HTTPPost2("https://example.com/api", @header, "data=example")

To add an image to Content Builder via the API and retrieve the image's published URL, the developer shouldPOST to the REST API/asset/v1/content/assets and parse the FileProperties parameter (D). This method uploads the image and returns metadata, including the published URL, which can be extracted from the FileProperties.

References:

• Salesforce Marketing Cloud REST API: Content Builder
• Salesforce Marketing Cloud Asset API

To aggregate monthly energy usage data stored in variables for each month, you should use theADDfunction in AMPscript to sum up the values. TheADDfunction can be nested to handle multiple values.

• AMPscript Example:

%%[ SET @total = ADD(@jan, ADD(@feb, ADD(@mar, @apr))) ]%%

To add new customers to a cross-channel welcome campaign when they register on the company website, theJourney Builder API (D)should be used. This API allows you to programmatically inject contacts into a journey, triggering personalized marketing interactions across multiple channels.

References:

• Salesforce Marketing Cloud Journey Builder API
• Cross-Channel Campaign Management

For a data extension to be selected for journey entry in Journey Builder, it must be configured for sending. This configuration ensures that the data extension is recognized as a source for sending communications.

• Configure for Sending: When creating or editing a data extension, ensure that it is set as "Sendable." This involves specifying the appropriate fields for sending, such as Subscriber Key and Email Address.

To select a subset of records that contain a phone number, the field that ensures the phone number is valid and non-blank should be used.

• ValidPhone Field: TheValidPhonefield is a formula field that evaluates to 'true' if the phone number is valid. This ensures that only records with a valid phone number are included in the synchronization.

For a weekly promotional send, the marketer can use:

• Sendable Data Extension: These are standard data extensions that are configured for sending and contain the necessary fields like Email Address and Subscriber Key.
• Salesforce Data Extension: These are data extensions that are synchronized with Salesforce objects and can be used for sending emails.

To inject a contact into a journey using the API, you use thePOST /interaction/v1/eventsroute. This endpoint allows you to inject events into Journey Builder, effectively adding contacts to the journey based on the event definition.

The error message "Cannot Perform 'Post' on objects of type 'SentEvent'" indicates that theSentEventobject is not updatable via the SOAP API. TheSentEventobject is typically read-only and is used for tracking purposes.

• Read-Only Object: TheSentEventobject is used to log events and is not designed to be modified via API calls. This is why attempts to perform POST operations on it will result in an error.

To create a JavaScript Web Token (JWT) using a key from Key Management in Salesforce Marketing Cloud, theGetJWTByKeyNamefunction should be used. This function generates a JWT using the specified key from Key Management.

The "View Email As Web Page" (VAWP) link relies on the original email content being available. If the email used at the time of send was deleted, updated, or moved, the link will not be able to retrieve and display the content, resulting in the error message.

TheDescribemethod in the SOAP API provides metadata about the objects available in the system, including Profile and Preference Attributes. This method can be used to dynamically retrieve and display these attributes in a custom profile center.

• Describe Method: This method returns the schema of the objects, including fields and their properties, which can be used to dynamically generate forms and interfaces.

To build an audience by identifying subscribers who opened a specific email, the developer should use the following query:

SELECTSubscriberKeyFROM_OpenWHEREJobID='1234'

This query selects the SubscriberKey from the _Open data view where the JobID matches the specific email send.

References:

• Salesforce Marketing Cloud Data Views
• Salesforce SQL Reference Guide

In Salesforce Marketing Cloud, landing pages can use the Core Library and the Platform Library of Server-Side JavaScript (SSJS). The Core Library provides fundamental functions, while the Platform Library provides additional functionality to interact with Marketing Cloud-specific features.

• Core Library: Provides basic SSJS functionality.
• Platform Library: Extends SSJS functionality with additional methods specific to Marketing Cloud.

To ensure that contacts relate across different channels in Marketing Cloud, you need to link the unique identifier used across channels to the Contact ID in Contact Builder. This involves creating Attribute Groups and establishing the relationships between the unique identifier and the Contact ID.

• Link the Numeric Field Value: By linking the numeric unique identifier to the Contact ID in Attribute Groups, you ensure that each contact is uniquely identified across channels.
• Create Attribute Groups: Attribute Groups in Contact Builder allow you to map the relationships between different data sources and the Contact object, ensuring that the unique identifier is connected correctly for each channel.

To ensure the security of Client ID and Client Secret credentials, they should be stored securely and not exposed in the application source code or URL parameters.

• Environment Variables: Setting credentials as environment variables in the application platform is a secure way to handle sensitive information. This method ensures that the credentials are not hardcoded in the source code and can be managed securely by the application platform.

When using the REST API to send emails to customers after a purchase, the developer shouldmake a token API call and re-use the token until the token expires (D). This approach optimizes API usage by reducing the number of token requests, ensuring that the token is reused until it naturally expires, after which a new token can be requested.

References:

• Salesforce Marketing Cloud API Authentication
• Token Management Best Practices

Automation Studio provides tools for extracting tracking data from the Marketing Cloud. This can be done using the Data Extract Activity, which allows you to extract various types of tracking data such as email send, open, and click information.

When receiving an "insufficient Privileges" error while attempting to upload a base64-encoded file to Content Builder using an API Installed Package, the developer shouldvalidate the Client Id and Client Secret are correct. These credentials are necessary for authentication and authorization when interacting with Salesforce Marketing Cloud APIs.

References:

• Salesforce Marketing Cloud API Authentication
• Salesforce Marketing Cloud Content Builder API

A developer would use theLookupRowsfunction instead of theLookupAMPscript functionto return a complete rowset from the data extension (A). TheLookupRowsfunction retrieves all rows that match a specified criterion, returning a rowset that can be further processed or iterated over in AMPscript. In contrast, theLookupfunction retrieves only a single field value from the first row that matches the specified criteria.

References:

• Salesforce Marketing Cloud AMPscript Guide
• Salesforce Marketing Cloud AMPscript Functions

In the provided AMPscript, theIFstatement checks the length of the@pointvariable and sets@valueaccordingly. Sincex = 'Tacos'has a length of 5, it meets the first conditionLength(@point) > 1, which sets@valueto 1. Subsequent conditions are not evaluated because the first condition is already true.

• AMPscript IF-ELSEIF Example:

%%[ SET @point = RequestParameter('x') SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point) > 2 THEN SET @value = 2 ELSEIF Length(@point) > 3 THEN SET @value = 3 ELSEIF Length(@point) > 4 THEN SET @value = 4 ENDIF ]%%

When preparing data to be used in Contact Builder, the following factors should be taken into consideration:

• Assigning data relationships and primary keys across all channels (A)- This ensures that data is linked properly and can be utilized across different marketing channels.
• Verifying data address marketing needs (B)- Ensuring that the data aligns with the marketing goals and requirements.
• Normalizing data to reduce redundancy (E)- Organizing the data to eliminate duplicate entries and improve efficiency.

References:

• Salesforce Marketing Cloud Documentation on Contact Builder
• Data Preparation Best Practices

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Synchronous REST API calls to Marketing Cloud have different timeout limits based on the type of operation:

• 300 seconds for tracking and data retrieve operations: These operations involve more extensive data processing, hence the higher timeout limit.
• 120 seconds for non-tracking operations: Standard non-tracking API calls have a shorter timeout limit.