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Salesforce Data-Cloud-Consultant Salesforce Certified Data Cloud Consultant (WI25) Exam Practice Test

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Total 169 questions

Salesforce Certified Data Cloud Consultant (WI25) Questions and Answers

Question 1

If a data source does not have a field that can be designated as a primary key, what should the consultant do?

Options:

A.

Use the default primary key recommended by Data Cloud.

B.

Create a composite key by combining two or more source fields through a formula field.

C.

Select a field as a primary key and then add a key qualifier.

D.

Remove duplicates from the data source and then select a primary key.

Question 2

A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data source.

When ingesting Case data, which field is recommended to be associated with the Event Time field?

Options:

A.

Last Modified Date

B.

Resolution Date

C.

Escalation Date

D.

Creation Date

Question 3

The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.

Which features support this use case?

Options:

A.

Calculated insight and data action

B.

Calculated insight and segment

C.

Streaming insight and segment

D.

Streaming insight and data action

Question 4

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object

stores the email address a Contact that they want to use for activation.

To which data entity is mapped?

Options:

A.

Contact

B.

Contact Point_Email

C.

Custom customer Email__c object

D.

Individual

Question 5

Which statement about Data Cloud's Web and Mobile Application Connector is true?

Options:

A.

A standard schema containing event, profile, and transaction data is created at the time the connector is configured.

B.

The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.

C.

Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.

D.

The connector schema can be updated to delete an existing field.

Question 6

Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?

Options:

A.

Is Today

B.

Is Birthday

C.

Is Between

D.

Is Anniversary Of

Question 7

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?

Options:

A.

Batch transform

B.

Calculated insight

C.

Streaming insight

D.

Formula fields

Question 8

The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.

Which statement is true when ingesting phone numbers?

Options:

A.

Text value can be accepted for ingestion into = phone data type field.

B.

Data Cloud validates the format of the phone number at the time of Ingestion.

C.

The phone number field car only accept 10-digit values.

D.

The phone number field should be used as a primary key.

Question 9

A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

Options:

A.

Streaming transforms

B.

Data model triggers

C.

Sales and Service bundle

D.

Data actions and Lightning web components

Question 10

The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and reflected in its global monitoring dashboard.

What should a consultant recommend for these requirements?

Options:

A.

Data actions

B.

Data Cloud Query Editor

C.

Salesforce flows

D.

Salesforce reports and dashboards

Question 11

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that

have purchased within the past 6 months. The consultant created a segment to meet this

requirement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within

the last week.

What should the consultant use to remove the recent customers?

Options:

A.

Batch transforms

B.

Segmentation exclude rules

C.

Related attributes

D.

Streaming insight

Question 12

A customer is concerned that the consolidation rate displayed in the identity resolution is

quite low compared to their initial estimations.

Which configuration change should a consultant consider in order to increase the consolidation rate?

Options:

A.

Change reconciliation rules to Most Occurring.

B.

Increase the number of matching rules.

C.

Include additional attributes in the existing matching rules.

D.

Reduce the number of matching rules.

Question 13

What is a typical use case for Salesforce Data Cloud?

Options:

A.

Data synchronization across the Salesforce ecosystem

B.

Storing CRM data on promises

C.

Data harmonization across multiple platforms

D.

Sending personalized emails at scale

Question 14

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?

Options:

A.

Individual

B.

Engagement

C.

Sales Order

D.

Profile

Question 15

Which two requirements must be met for a calculated insight to appear in the

segmentation canvas?

Choose 2 answers

Options:

A.

The metrics of the calculated insights must only contain numeric values.

B.

The primary key of the segmented table must be a metric in the calculated insight.

C.

The calculated insight must contain a dimension including the Individual or Unified Individual Id.

D.

The primary key of the segmented table must be a dimension in the calculated insight.

Question 16

A consultant needs to create a data graph based on several DLOs,

Which step should the consultant take to make this work?

Options:

A.

Use a data action to update the data graph with the DLO data

B.

Map the DLOS to DMOS and use these in the data graph.

C.

Map the DLOs directly to a data graph.

D.

Batch transform the DLOs to multiple DMOs and activate these with the data graph.

Question 17

What should an organization use to stream inventory levels from an inventory management

system into Data Cloud in a fast and scalable, near-real-time way?

Options:

A.

Cloud Storage Connector

B.

Commerce Cloud Connector

C.

Ingestion API

D.

Marketing Cloud Personalization Connector

Question 18

A consultant notices that the unified individual profile is not storing the latest email address.

Which action should the consultant take to troubleshoot this issue?

Options:

A.

Remove any old email addresses from Salesforce CRM.

B.

Check if the mapping of DLO objects is correct to Contact Point Email.

C.

Confirm that the reconciliation rules are correctly used.

D.

Verify and update the email address in the source systems if needed.

Question 19

A customer wants to create segments of users based on their Customer Lifetime Value.

However, the source data that will be brought into Data Cloud does not include that key performance

indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

Options:

A.

Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B.

Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C.

Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D.

Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

Question 20

A customer wants to use the transactional data from their data warehouse in Data Cloud.

They are only able to export the data via an SFTP site.

How should the file be brought into Data Cloud?

Options:

A.

Ingest the file with the SFTP Connector.

B.

Ingest the file through the Cloud Storage Connector.

C.

Manually import the file using the Data Import Wizard.

D.

Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

Question 21

A user Is not seeing suggested values from newly-modeled data when building a segment.

What is causing this issue?

Options:

A.

Value suggestion will only return results for the first 50 values of a specific attribute,

B.

Value suggestion can only work on direct attributes and not related attributes.

C.

Value suggestion requires Data Aware Specialist permissions at a minimum.

D.

Value suggestion is still processing and takes up to 24 hours to be available.

Question 22

A customer has a requirement to receive a notification whenever an activation fails for a

particular segment.

Which feature should the consultant use to solution for this use case?

Options:

A.

Flow

B.

Report

C.

Activation alert

D.

Dashboard

Question 23

Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible.

What should the consultant Implement when creating the segment?

Options:

A.

Use streaming insights for near real-time segmentation results.

B.

Use Einstein segmentation optimization to collect data from the last 24 hours.

C.

Use rapid segments with a publish interval of 1 hour.

D.

Use standard segment with a publish interval of 30 minutes.

Question 24

How does Data Cloud ensure data privacy and security?

Options:

A.

By encrypting data at rest and in transit

B.

By enforcing and controlling consent references

C.

By securely storing data in an offsite server

D.

BY limiting data access to authorized admins

Question 25

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The

table contains a name and primary email address, along with other personally Identifiable

information (Pll).

How should the fields be mapped to support identity resolution?

Options:

A.

Create a new custom object with fields that directly match the incoming table.

B.

Map all fields to the Customer object.

C.

Map name to the Individual object and email address to the Contact Phone Email object.

D.

Map all fields to the Individual object, adding a custom field for the email address.

Question 26

A segment fails to refresh with the error "Segment references too many data lake objects

(DLOS)".

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers

Options:

A.

Split the segment into smaller segments.

B.

Use calculated insights in order to reduce the complexity of the segmentation query.

C.

Refine segmentation criteria to limit up to five custom data model objects (DMOs).

D.

Space out the segment schedules to reduce DLO load.

Question 27

Where is value suggestion for attributes in segmentation enabled when creating the DMO?

Options:

A.

Data Mapping

B.

Data Transformation

C.

Segment Setup

D.

Data Stream Setup

Question 28

To import campaign members into a campaign in Salesforce CRM, a user wants to export

the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in

the name.

What are two ways to achieve this outcome?

Choose 2 answers

Options:

A.

Include campaign identifier in the activation name.

B.

Hard code the campaign identifier as a new attribute in the campaign activation.

C.

Include campaign identifier in the filename specification.

D.

Include campaign identifier in the segment name.

Question 29

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy

Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

Options:

A.

Include Contact Point Email object Is Active field as a match rule.

B.

Use the source priority order in activations to make sure a contact point from the desired source

is delivered to the activation target.

C.

Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation

rule.

D.

Set the default reconciliation rule to Last Updated.

Question 30

A customer notices that their consolidation rate has recently increased. They contact the

consultant to ask why.

What are two likely explanations for the increase?

Choose 2 answers

Options:

A.

New data sources have been added to Data Cloud that largely overlap with the existing profiles.

B.

Duplicates have been removed from source system data streams.

C.

Identity resolution rules have been removed to reduce the number of matched profiles.

D.

Identity resolution rules have been added to the ruleset to increase the number of matched

profiles.

Question 31

Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the

calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.

What can be included as an attribute in activation?

Options:

A.

"high net worth" (filter)

B.

"branch" (dimension) and "banking metric)

C.

"banking value" (metric)

D.

"branch" (dimension)

Question 32

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled

successfully to its linked data model object. The user will also need to make changes if required.

What is the minimum permission set needed to accommodate this use case?

Options:

A.

Data Cloud for Marketing Specialist

B.

Data Cloud Admin

C.

Data Cloud User

D.

Data Cloud for Marketing Data Aware Specialist

Question 33

Cumulus Financial uses Data Cloud to segment banking customers and activate them for

direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who

have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

Options:

A.

Segment exclusion

B.

Nested segments

C.

Segment membership data model object

D.

Calculated insights

Question 34

A consultant is setting up a data stream with transactional data,

Which field type should the consultant choose to ensure that leading

zeros in the purchase order number are preserved?

Options:

A.

Text

B.

Number

C.

Decimal

D.

Serial

Question 35

A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment.

For activation membership, which object should the consultant choose?

Options:

A.

Data Model Object

B.

Data Activation Object

C.

Data Segmentation Object

D.

Data Lake Object

Question 36

A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.

How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria?

Options:

A.

Place the attribute for product color in one container and the attribute for product type in another container.

B.

Place an attribute for the "black" calculated insight to dynamically apply

C.

Place the attributes for product and product type as direct attributes.

D.

Place the attributes for product color and product type in a single container.

Question 37

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

Options:

A.

Engagement

B.

Membership

C.

Party

D.

Global Account

Question 38

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.

What are two of the available datasets in Marketing Cloud Starter Data Bundles?

Choose 2 answers

Options:

A.

Personalization

B.

MobileConnect

C.

Loyalty Management

D.

MobilePush

Question 39

Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.

How should the consultant provide this list to NTO?

Options:

A.

Create the segment and then click Download to obtain the segment membership details to provide to NTO.

B.

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

C.

Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.

D.

Create the segment and then activate the segment to NTO's Salesforce CRM.

Question 40

Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their Investment pages more than three times in a 24-hour period, CF wants to Immediately Send an email that offers a private consultation.

What should a consultant recommend for this business requirement?

Options:

A.

Calculated insight with a data action to a Marketing Cloud Engagement transactional email

B.

Rapid segment to a data action journey in Marketing Cloud Engagement

C.

Standard segment with activation into Marketing Cloud Engagement

D.

Streaming insight with a data action into a journey in Marketing Cloud Engagement

Question 41

Which tool allows users to visualize and analyze unified customer data in Data Cloud?

Options:

A.

Salesforce CLI

B.

Heroku

C.

Tableau

D.

Einstein Analytics

Question 42

A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?

Options:

A.

Use a streaming API call to delete the customer's information.

B.

Use Profile Explorer to delete the customer data from Data Cloud.

C.

Use Consent API to request deletion of the customer's information.

D.

Use the Data Rights Subject Request tool to request deletion of the customer's information.

Question 43

A consultant is discussing the benefits of Data Cloud with a customer that has multiple

disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?

Choose 2 answers

Options:

A.

Data Harmonization

B.

Unified Profiles

C.

Master Data Management

D.

Data Marketplace

Question 44

A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.

Where does a request for data deletion or right to be forgotten get submitted?

Options:

A.

In Data Cloud settings

B.

On the individual data profile in Data Cloud

C.

In Marketing Cloud settings

D.

through Consent API

Question 45

Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).

What should the consultant consider before deleting the data stream?

Options:

A.

The underlying DLO can be used in a data transform.

B.

The underlying DLO cannot be mapped to a data model object.

C.

The data stream must be associated with a data kit.

D.

The data stream can be deleted without implicitly deleting the underlying DLO.

Question 46

A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.

What should the consultant do to address this issue?

Options:

A.

Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

B.

Create and run a new rules fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

C.

Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

D.

Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Question 47

A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.

How should the consultant configure the solution to ensure the data action is triggered at the cadence required?

Options:

A.

Set the activation schedule to hourly.

B.

Configure the data to be ingested in hourly batches.

C.

Set the journey entry schedule to run every hour.

D.

Set the insights aggregation time window to 1 hour.

Question 48

A user is not seeing suggested values from newly-modeled data when building a segment.

What is causing this issue?

Options:

A.

Value suggestion is still processing and to be available.

B.

Value suggestion requires Data Aware Specialist permissions at a minimum.

C.

Value suggestion can only work on direct attributes and not related attributes.

D.

Value suggestion will only return result for the first 50 values of a specific attribute.

Question 49

The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these

candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.

Which feature should a consultant recommend to achieve this goal?

Options:

A.

Streaming data transform

B.

Streaming insight

C.

Calculated insight

D.

Batch bata transform

Question 50

A consultant needs to update a field in CRM as soon as a record gets updated in the DMO.

Which feature should the consultant use?

Options:

A.

Data share target

B.

Data actions

C.

Rapid segments

D.

Streaming data transform

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Total 169 questions