If a data source does not have a field that can be designated as a primary key, what should the consultant do?
A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data source.
When ingesting Case data, which field is recommended to be associated with the Event Time field?
The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.
Which features support this use case?
A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object
stores the email address a Contact that they want to use for activation.
To which data entity is mapped?
Which statement about Data Cloud's Web and Mobile Application Connector is true?
Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?
Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?
The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.
Which statement is true when ingesting phone numbers?
A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?
The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and reflected in its global monitoring dashboard.
What should a consultant recommend for these requirements?
Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this
requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.
What should the consultant use to remove the recent customers?
A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
What is a typical use case for Salesforce Data Cloud?
Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?
Which two requirements must be met for a calculated insight to appear in the
segmentation canvas?
Choose 2 answers
A consultant needs to create a data graph based on several DLOs,
Which step should the consultant take to make this work?
What should an organization use to stream inventory levels from an inventory management
system into Data Cloud in a fast and scalable, near-real-time way?
A consultant notices that the unified individual profile is not storing the latest email address.
Which action should the consultant take to troubleshoot this issue?
A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key performance
indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?
A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud?
A user Is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.
Which feature should the consultant use to solution for this use case?
Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible.
What should the consultant Implement when creating the segment?
How does Data Cloud ensure data privacy and security?
A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally Identifiable
information (Pll).
How should the fields be mapped to support identity resolution?
A segment fails to refresh with the error "Segment references too many data lake objects
(DLOS)".
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers
Where is value suggestion for attributes in segmentation enabled when creating the DMO?
To import campaign members into a campaign in Salesforce CRM, a user wants to export
the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in
the name.
What are two ways to achieve this outcome?
Choose 2 answers
Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy
Name and Normalized Email.
What should NTO do to ensure the best email address is activated?
A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers
Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the
calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.
What can be included as an attribute in activation?
A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled
successfully to its linked data model object. The user will also need to make changes if required.
What is the minimum permission set needed to accommodate this use case?
Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who
have been in the segment within the last 2 years.
Which Data Cloud component allows for this?
A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?
A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment.
For activation membership, which object should the consultant choose?
A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.
How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria?
Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers
Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.
How should the consultant provide this list to NTO?
Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their Investment pages more than three times in a 24-hour period, CF wants to Immediately Send an email that offers a private consultation.
What should a consultant recommend for this business requirement?
Which tool allows users to visualize and analyze unified customer data in Data Cloud?
A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?
A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers
A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.
Where does a request for data deletion or right to be forgotten get submitted?
Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).
What should the consultant consider before deleting the data stream?
A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?
A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence required?
A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these
candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.
Which feature should a consultant recommend to achieve this goal?
A consultant needs to update a field in CRM as soon as a record gets updated in the DMO.
Which feature should the consultant use?