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Salesforce Advanced-Cross-Channel Marketing Cloud Advanced Cross Channel Accredited Professional Exam Exam Practice Test

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Total 102 questions

Marketing Cloud Advanced Cross Channel Accredited Professional Exam Questions and Answers

Question 1

What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

Options:

A.

Workspace Shared Notes

B.

Publish Macros

C.

Individually

D.

Post Approvals

Question 2

In beacon message, what does the field limit number of messages for a device' control?

Options:

A.

send only particular number of messages in 24 hours

B.

send only particular number of messages in a week

C.

send only particular number of messages in 72hrs

D.

send not more than particular number of messages in a active period.

Question 3

Which three features are supported in MC Advertising Studio?

Options:

A.

LinkedIn company matching

B.

Tiktok user matching

C.

Myspace user matching

D.

Facebook advanced match

E.

Linkedin user matching

Question 4

What is true about Einstein Engagement Scoring (EES)?

Options:

A.

EES requires Collect Code Tracking forweb conversion predictions

B.

EES analyzes all send data from Marketing Cloud

C.

EES can import historical purchase data to drive conversion predications

D.

EES takes into account custom unsubscribe handling

Question 5

What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

Options:

A.

Data Storage

B.

Next Best Action

C.

Orchestration

D.

Data Aggregation

Question 6

Which three statements are true of Einstein Messaging insights (EMI)?

Choose 3 answers

Options:

A.

EMI detects how quickly the message was read

B.

EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends

C.

EMI detects anomalies and unexpectedly low or high values andgenerates insights

D.

EMI analyzes both batch and journey builder sends

E.

EMI pre-determines the percentage of subscribers that will unsubscribe

Question 7

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

Options:

A.

the inbox message is replaced for all user.

B.

the inbox message is replaced only for users who do not exist:

C.

inbox message Is replaced for users who read the first message.

D.

Inbox message is replaced for existing usef s and deleted for users who do not eixist.

Question 8

How does Interaction Studio unify anonymous and known identities?

Options:

A.

Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity

B.

Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.

C.

Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources

D.

Interaction Studio uses third party software to match anonymous and known identities

Question 9

send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

Options:

A.

use journey with email activities and enagagement split activity

B.

use query activity to query _ click and use contact data in journey.

C.

use contact designer

D.

use Journey data and not contact data

Question 10

Which three statements are true for MC Behavioral Triggers?

Options:

A.

Behavioral Triggers can be triggered from interactions with both Content and Products

B.

Behavioral Triggers are mandatory for Commerce Cloud integrations.

C.

Collect tracking code is necessary to use Behavioral Triggers

D.

Behavioral Triggers are not editable

E.

Behavioral Triggers require a catalog of assets

Question 11

How does social studio unify anonymous and known identities?

Options:

A.

Deterministic matching

B.

social networking

Question 12

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

Options:

A.

switched off

B.

SMS sent to landline number

C.

mobile is in another call

D.

out of cellular network coverage

E.

Low battery

Question 13

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

Options:

A.

Sales cloud entry audience in journey builder

B.

Use a api to trigger journey directly from ecom site and use email address as subscriber key.

C.

Use an api to create record in sales cloud directly from the ecom site

D.

Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

Question 14

What is true about shared entry event.

Options:

A.

It cannot be modified.

B.

Data extension created by it can be modified.

C.

Yon can use filter for entry audience segregation.

Question 15

Which two statements are true when using Journey Data and Contact Data within Journey Builder?

Options:

A.

Journey Data is dynamic data that retrieves the latest value upon decision split execution

B.

Contact Data is dynamic data that retrieves the latest value upon decision split execution

C.

Journey Data is a set of static values passed into the Journey for each contact

D.

Contact Data is a set of static values passed into the Journey for each contact

Question 16

A customer wants to send ’’Last Chance’’ real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ‘’Buy now’’ link based on the product with low stock.

Which two APIs would support this use case?

Choose 2 answers

Options:

A.

Journey API

B.

Transactional Message API

C.

Email SOAP API

D.

REST API

Question 17

What Einstein functionality makes predictions for email only?

Options:

A.

Einstein Scoring

B.

Einstein Copy Insights

C.

Einstein Engagement Frequency

D.

Send Time Optimization

Question 18

What is the most frequent option to refresh an Advertising Audience?

Options:

A.

Monthly

B.

BI-weekly

C.

Hourly

D.

Daily

E.

Weekly

Question 19

Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

Options:

A.

Are u using attribute to attribute comparison.

B.

Is there any spelling mistake in your contact attributes.

C.

Are there any eligible matching orders for that particular contact

Question 20

Which two functions does Einstein Copy Selection do for marketing campaigns?

Options:

A.

Send personalized content for each customer when they open email messages

B.

Use aggregate daily engagement metrics to optimize content for the next day

C.

Analyze click results to find out which assets spark the most engagement among customers

D.

Determines how many subscribers will engage with the message.

Question 21

Which two use cases are best suited for the new MC Transactional Messaging API?

Options:

A.

Flash Sales

B.

Order confirmations

C.

Password Resets

D.

Subscription reminders

Question 22

You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

Options:

A.

Some automation activity is using the inbox message

B.

The message is already scheduled/active

C.

The message has already been sent. (once started to send cannot mark as inactive)

Question 23

How does the Wait by Duration activity in Journey Builder work?

Options:

A.

It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period

B.

It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation

C.

It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.

D.

It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a

contact, the contact immediately proceeds to the next activity,

Question 24

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

Options:

A.

Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

B.

Nullable fields to be used for comparing your Journey Data and Contact Data fields

C.

An expression builder references Journey Data and Journey Filtered : activities

D.

An expression builder references Journey Data and Contact Data.

Question 25

On which social channel can users create ad audiences?

Options:

A.

Houzz

B.

Tiktok

C.

Instagram

D.

Twitter (X)

Question 26

Which step must be completed before creating audiences with

Advertising Studio in order to send advertisements to Facebook,

Pinterest, Google or LinkedIn platforms?

Options:

A.

First create and setup a business/advertising account with the audience platform

B.

Call the platform hotline to ask for permission to send advertisements.

C.

No steps are required since it is already configured in your Marketing Cloud account.

D.

Have subscribers opt-in.

Question 27

Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

Options:

A.

Understand, decide act

B.

Listen, Understand , Act

Question 28

What is the difference between an in-app message and an inbox message?

Options:

A.

An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

B.

An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

C.

An inbox message only works on iOS, but in-app messages work on both iOS and Android

D.

An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Page: 1 / 10
Total 102 questions