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SAP C_C4H260_01 SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Exam Practice Test

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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Question 1

Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend implementing the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 2 correct answers to this question.

Options:

A.

A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.

B.

A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.

C.

For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.

D.

For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.

E.

Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.

Question 2

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

Options:

A.

Choose the relevant data source for the segmentation object and add the desired attribute label.

B.

Change the attribute label in the Manage Your Solution app.

C.

Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.

D.

Change the attribute label directly in the Segmentation Models app.

Question 3

What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answers to this question.

Options:

A.

Analytics Stories

B.

System reports

C.

Consumer reports

D.

Operational reports

Question 4

You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?

Options:

A.

Enhance the interaction contact entity by using the custom field and logic app.

B.

Create multiple origin of contact IDs with type: e-mail.

C.

Implement the enhancement option: revise interaction data before import.

D.

Make the origin of contact ID for e-mail shareable.

Question 5

A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct answers to this question.

Options:

A.

API_MKT_CONTACT_SRV

B.

API_MKT_INTERACTION_SRV

C.

API_MKT_CMPGN_SUCCESS_IMPORT_SRV

D.

CUAN_BUSINESS_PARTNER_IMPORT_SRV

Question 6

A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct answers to this question.

Options:

A.

Assign media types to the lowest level of the planning hierarchy.

B.

Define industries by country using the Dimension Relationships app.

C.

Select relevant standard and custom dimensions and select the option to use media types.

D.

Ensure that markets are defined and their values are maintained in the system.

Question 7

From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?

Options:

A.

SAP ERP 6.0 or higher

B.

SAP Supplier Relationship Management

C.

SAP Customer Relationship Management

D.

SAP Solution Manager

E.

SAP Cloud for Customer

Question 8

Why would you enable the persistence of the predictive model?

Options:

A.

To save the score in profiles and use it in segmentation.

B.

To reuse the predictive model in another scenario.

C.

To indicate the quality of the model fit.

D.

To save results for a certain time.

Question 9

Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct answers to this question.

Options:

A.

Add items to your software collection

B.

Export campaign history

C.

Check items of your software collection for inconsistencies and dependencies

D.

Do a hotfix export

E.

Create a change project

Question 10

When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?

Options:

A.

Seven stages and each stage can have a maximum of 15 campaigns.

B.

Three stages and each stage can have a maximum of 10 campaigns.

C.

As many as required and each stage can have a maximum of 15 campaigns.

D.

Five stages and each stage can have a maximum of 10 campaigns.

Question 11

The values for gender maintained in SAP Marketing Cloud are as follows: ID ValueF FemaleM MaleYou have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man.Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?

Options:

A.

Manage interest

B.

Map free text

C.

User interface adaption

D.

User lists

Question 12

You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct answers to this question.

Options:

A.

If a rule consists of more than one condition, they are always logically combined by OR.

B.

If two rule models with the same validity are active, no rule model is executed.

C.

The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.

D.

A score can have more than one rule model, because rules can have different validity and application scope.

Question 13

Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?

Options:

A.

Key Mapping of Segmentation Objects

B.

Assign to Segmentation

C.

Segmentation Objects and Attributes

D.

Data Sources

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