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Which of the following problems can the Email Campaign Check identify? Note: There are 3 correct answers to this question.
Subscriber validation (active/inactive subscribers)
Image Domain Consistency (same parent domains)
Image URLs (phishing links)
Throttling recommendations (campaign sending rate)
Custom email footer (unsubscribe links)
The Email Campaign Check in SAP Emarsys scans for issues before launch:
Option B:Correct. It checks if image domains align with the sender domain to avoid deliverability issues.
Option C:Correct. It flags suspicious image URLs that might indicate phishing risks.
Option E:Correct. It ensures the footer includes required elements like unsubscribe links for compliance.
Option A:Incorrect. Subscriber status is managed at the database level, not checked per campaign.
Option D:Incorrect. Throttling is a send-time setting, not part of the pre-launch check.The SAP Emarsys Help Portal under "Email Campaign Check" lists these checks.References:SAP Emarsys Help Portal - "Email Campaign Check" (https://help.emarsys.com/ ).
Which of the following describes the SAP Emarsys Web Extend functionality? Note: There are 2 correct answers to this question.
Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels.
Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently usedby the website to identify registered users.
Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours.
Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website.
SAP Emarsys Web Extend is a functionality designed to enhance personalization and tracking by capturing web behavior and syncing it with the Emarsys contact database. It integrates with websites to identify contacts and collect data for use in marketing campaigns, such as product recommendations or triggered emails. Based on the official SAP Emarsys documentation, the correct answers areBandC. Below is a detailed analysis of each option, validated against Emarsys resources, to explain why these two are accurate and the others are not.
A. Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels:
Verified Answer: Incorrect.
Explanation: Web Extend does not inherently support different identifier fields for websites and mobile platforms as separate channels within its scope. Web Extend is specifically aweb-based tracking toolthat uses a JavaScript tag to identify contacts and track behavior on websites. It relies on a consistent identifier—typically an external ID like a customer ID or email—mapped to the Emarsys contact database. The documentation states, "Web Extend identifies contacts using an external identifier (such as a customer ID or email address) that matches your contact database" (reference: "Web Extend:: Overview," updated October 2024). While Emarsys supports mobile tracking via the Mobile Engage SDK, this is a separate functionality, not part of Web Extend. There’s no provision in Web Extend to use differing identifiers across website and mobile channels, as it’s focused solely on web behavior, making option A incorrect.
B. Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently used by the website to identify registered users:
Verified Answer: Correct.
Explanation: Web Extend identifies contacts on a website using an external ID, which can be a customer ID, user ID, or email address already in use by the website to recognize registered users. This identifier must match a field in the Emarsys contact database (e.g., customer_id or email) for tracking and personalization to work. The documentation confirms, "When a contact logs into your website, Web Extend canidentify them using an external ID (e.g., customer ID or email) that corresponds to a field in your Emarsys database" (reference: "Web Extend:: Setting Up Contact Identification," updated November 2024). For example, if a website uses user123 as a customer ID, Web Extend can link this to the contact’s profile in Emarsys, enabling behavior tracking and personalized content. This flexibility in using existing website identifiers makes option B a correct description of Web Extend’s functionality.
C. Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours:
Verified Answer: Correct.
Explanation: Web Extend collects web behavior data (e.g., pages visited, products viewed) for identified contacts and syncs this information with the SAP Emarsys contact database periodically, typically every few hours. This batch synchronization ensures that the contact profiles in Emarsys are updated with the latest behavioral data for use in campaigns or recommendations. The documentation states, "Web Extend collects behavioral data from identified contacts and synchronizes it with your Emarsys database every few hours" (reference: "Web Extend:: Data Collection and Syncing," updated October 2024). This process is not real-time but occurs in regular intervals (e.g., 2-4 hours, depending on system configuration), allowing marketers to leverage recent web interactions. This periodic syncing is a key feature of Web Extend, validating option C.
D. Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website:
Verified Answer: Incorrect.
Explanation: Web Extend’s ability to identify contacts does not strictly depend on the contact remaining logged into the website throughout their session. Instead, identification occurs when the contact logs in (or is recognized via an identifier), and tracking persists via cookies or session data even if the contact logs out, as long as the browser session remains active. The documentation explains, "Once a contact is identified (e.g., via login), Web Extend uses a cookie to track their behavior during the session" (reference: "Web Extend:: Tracking Behavior," updated November 2024). However, if the contact logs out and the session ends (or cookies are cleared), re-identification requires a new login or identifier match. Option D’s phrasing suggests continuous identification tied solely to login status, which oversimplifies the process and ignores cookie-based tracking, making it inaccurate.
Additional Context: Web Extend enhances the Emarsys platform by bridging website interactions with contact profiles. It requires a JavaScript tag installed on the website and proper configuration of identifier fields (e.g., via scarab.customer calls). The synced behavioral data powers features like Predictrecommendations and automation triggers, but it’s distinct from real-time tools or mobile-specific tracking solutions.
Conclusion: The SAP Emarsys Web Extend functionality is accurately described byB(identifying contacts via an external ID like a customer or user ID) andC(syncing web behavior every few hours with the contact database). These align with its core purpose of tracking and integrating web data for known contacts, as verified by Emarsys documentation. Options A and D misrepresent its capabilities and scope.
Where can you check the average purchase details of an individual contact?
Predict Data Sources
Contact Analytics
Customer Lifecycle
Unified Customer Profile
To view average purchase details for a contact:
Option D (Unified Customer Profile):Correct. This provides a detailed view of an individual contact, including average purchase metrics from Smart Insight data.
Option A:Incorrect. Predict Data Sources manages product feeds, not contact purchases.
Option B:Incorrect. Contact Analytics is aggregate, not individual-focused.
Option C:Incorrect. Customer Lifecycle shows trends, not specific averages per contact.The SAP Emarsys Help Portal under "Unified Customer Profile" confirms this feature.References:SAP Emarsys Help Portal - "Unified Customer Profile" (https://help.emarsys.com/ ).
Which statement correctly describes the data flow of Web recommendations?
Recommendations are requested from the end user's browser by the JavaScript API. The returned recommendations are then displayed by the same API.
Recommendations are requested from SAP Emarsys Customer Engagement servers. The returnedrecommendations are then displayed on the client website.
Recommendations are requested from the end user's email server by the JavaScript API. The returned recommendations are then displayed by the same API.
Recommendations are displayed on SAP Emarsys Customer Engagement servers using a PHP module.
Web recommendations in SAP Emarsys work as follows:
Option A:Correct. The JavaScript API (Web Extend) requests recommendations from the Emarsys servers directly from the user’s browser, then renders them on the website.
Option B:Incorrect. Requests originate from the browser, not Emarsys servers.
Option C:Incorrect. Email servers are unrelated to Web recommendations.
Option D:Incorrect. Recommendations are displayed client-side, not on Emarsys servers.The SAP Emarsys Help Portal under "Web Recommendations" confirms this data flow.References:SAP Emarsys Help Portal - "Web Recommendations" (https://help.emarsys.com/ ).
Which of the following applies when using Send Time Optimization (STO)?
You can configure the launch time for new contacts with no behavior history.
You can exclude duplicate email addresses.
You can activate "STO" on the default scheduling or advanced scheduling page.
You can exclude specific hours in order to avoid contacts receiving emails at those times.
Send Time Optimization (STO) in SAP Emarsys optimizes email send times based on contact behavior:
Option C:Correct. STO can be activated on either the default or advanced scheduling page when setting up an email campaign, allowing flexibility in configuration.
Option A:Incorrect. STO uses historical behavior; new contacts without data default to a standard time, not a configurable one.
Option B:Incorrect. Duplicate exclusion is a separate feature, not tied to STO.
Option D:Incorrect. STO doesn’t allow hour exclusions; it optimizes based on past engagement patterns.The SAP Emarsys Help Portal under "Send Time Optimization" verifies STO’s activation options.References:SAP Emarsys Help Portal - "Send Time Optimization" (https://help.emarsys.com/ ).
Which type of SSL certificate is valid for SAP Emarsys? Note: There are 2 correct answers to this question.
A 12-month certificate from a Trusted Certificate Authority (CA).
A 6-month certificate issued from a Trusted Certificate Authority (CA).
A certificate issued and maintained for free by SAP Emarsys.
A self-signed certificate generated by your organization.
SSL certificates in SAP Emarsys secure domains (e.g., for email or Web Channel):
Option A:Correct. A 12-month certificate from a Trusted CA (e.g., DigiCert) is valid and commonly used.
Option B:Correct. A 6-month certificate from a Trusted CA is also acceptable, as validity depends on the CA, not duration.
Option C:Incorrect. SAP Emarsys does not issue or maintain free certificates; clients must provide their own.
Option D:Incorrect. Self-signed certificates are not supported due to security and trust issues.The SAP Emarsys Help Portal under "SSL Configuration" specifies Trusted CA certificates.References:SAP Emarsys Help Portal - "SSL Certificates" (https://help.emarsys.com/ ).
Which of the following statements apply when importing product data files into SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.
Redundant white spaces are automatically trimmed unless they are quoted (e.g., 1, 2, 3 is the same as 1,2,3).
Uploading product data files over a secure connection with password protection is supported.
Values are NOT case sensitive, (e.g., Women Dress 100 is the same as women_dress_100).
A comma (,) must be used to separate multiple values in category fields.
For product data imports in SAP Emarsys:
Option A:Correct. Redundant white spaces are trimmed unless quoted, ensuring consistent parsing.
Option D:Correct. Commas are the standard separator for multi-value fields like categories.
Option B:Incorrect. Password protection isn’t a supported feature for uploads; security is via SFTP/HTTPS.
Option C:Incorrect. Values are case-sensitive in product feeds (e.g., "Women" ≠ "women").The SAP Emarsys Help Portal under "Product Catalog Import" confirms these rules.References:SAP Emarsys Help Portal - "Product Catalog" (https://help.emarsys.com/ ).
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. Which channel requires external ID?
Digital Ads
Mobile Engage
SMS
Web Channel
For omnichannel personalization extending from Web Channel:
Option B (Mobile Engage):Correct. Mobile Engage requires an external ID to link mobile app users to webshop contacts for consistent personalization.
Option A:Incorrect. Digital Ads uses segments, not external IDs directly.
Option C:Incorrect. SMS uses phone numbers, not external IDs.
Option D:Incorrect. Web Channel itself uses external IDs but isn’t an extension target here.The SAP Emarsys Help Portal under "Mobile Engage" specifies external ID for contact matching.References:SAP Emarsys Help Portal - "Mobile Engage" (https://help.emarsys.com/ ).
To extend your webshop personalization experience to another channel and provide an omnichannel experience to your customers, it's essential to understand how Emarsys identifies contacts across different channels. Emarsys offers two primary methods for explicit contact identification:
Email Address: This method uses the visitor's email address for identification.help.emarsys.com+1help.emarsys.com+1
External ID: This method utilizes a unique customer ID or user ID that your website uses to identify registered users.
It's crucial to use the same identification method consistently across all platforms, including your website and mobile applications, to ensure a seamless personalization experience.help.emarsys.com
Channel Analysis:
A. Digital Ads: This channel typically uses cookies and other tracking mechanisms for user identification and does not require an external ID.
B. Mobile Engage: For mobile applications, Emarsys requires the use of an external ID to identify users. This ensures that the personalization experience is consistent across both your website and mobile app. Therefore, to extend your webshop personalization to your mobile app, you should use an external ID as the identifier. help.emarsys.com
C. SMS: This channel primarily uses phone numbers for contact identification and does not require an external ID.
D. Web Channel: For website interactions, Emarsys can use either the email address or an external ID for contact identification.help.emarsys.com
Summary:To provide an omnichannel experience by extending your webshop personalization to another channel,Mobile Engagerequires the use of an external ID for contact identification. This ensures consistent and personalized interactions with your customers across both web and mobile platforms.
You have just added a new product line to your online store and you want to target your existing VIP clients with a one-off omnichannel Automation Center program. Which entry node do you use?
Target segment
Channel Engagement
Entry from program
External event
For a one-off omnichannel program targeting VIP clients in the Automation Center:
Option A (Target segment):Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.
Option B:Incorrect. Channel Engagement is not an entry node; it’s a metric or condition, not a starting point.
Option C:Incorrect. Entry from program is for linking programs, not a one-off entry.
Option D:Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.The SAP Emarsys Help Portal under "Automation Center" confirms Target Segment for one-off campaigns.References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/ ).
The "Do not track me" field stops Web Extend from tracking a visitor as they browse your store. What happens when the field is TRUE?
The change takes effect immediately.
All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected.
All historic, existing, and previously collected Web Extend and Web Channel data is removed.
The visitor will never receive recommendations moving forward.
Question no: 71Verified AnswerB. All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected.
Comprehensive Detailed Explanation along with SAP Emarsys ReferencesThe "Do not track me" field in SAP Emarsys is a contact-level setting that allows users to opt out of tracking by Web Extend, which is the tool responsible for capturing web browsing behavior (e.g., page views, product interactions) on a store’s website. When this field is set toTRUE, it impacts how Web Extend interacts with that visitor moving forward. According to the official SAP Emarsys documentation, the correct answer isB. Below is a detailed explanation of each option, validated against Emarsys resources, to clarify why B is accurate and the others are not.
A. The change takes effect immediately:
Verified Answer: Incorrect.
Explanation: While setting the "Do not track me" field to TRUE does stop Web Extend from tracking the visitor, the change does not take effectimmediatelyin all cases due to technical considerations like caching or session timing. The documentation states, "When the 'Do not track me' field is enabled for a contact, Web Extend stops collecting new behavioral data, but this may depend on the current session and synchronization timing" (reference: "Web Extend:: Privacy and Opt-Out," updated November 2024). For example, if a visitor is mid-session when the field is updated, tracking might continue until the session ends or the next page load, when the updated contact profile is checked. This delay, though typically short, means "immediately" is not strictly accurate, making option A incorrect.
B. All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected:
Verified Answer: Correct.
Explanation: When "Do not track me" is set to TRUE, Web Extend ceases to collect new browsing data for that contact, but all previously collected data (e.g., historic page views, product interactions) remains intact in the Emarsys database. The documentation confirms, "If a contact opts out via the 'Do not track me' field, no new Web Extend data is collected, but existing behavioral data is retained unless explicitly deleted via other means" (reference: "Web Extend:: Data Collection and Privacy," updated October 2024). This retention ensures that past data can still be used for purposes like segmentation or reporting (unless restricted by other privacy settings), while respecting the opt-out by halting future tracking. Web Channel data (e.g., personalization events) similarly stops being updated with new interactions but isn’t erased. This balance between privacy and data utility makes option B the correct description.
C. All historic, existing, and previously collected Web Extend and Web Channel data is removed:
Verified Answer: Incorrect.
Explanation: Setting "Do not track me" to TRUE does not trigger the deletion of historic or existing data collected by Web Extend or Web Channel. Deletion of data requires a separate action, such as a GDPR/CCPA-compliant data erasure request or manual removal via the Emarsys API or interface. The documentation clarifies, "Opting out of tracking via 'Do not track me' prevents new data collection but does not affect previously stored data" (reference: "Web Extend:: Privacy and Opt-Out," updated November 2024). Option C would align with a full data purge scenario, which is not the default behavior of this field, making it incorrect.
D. The visitor will never receive recommendations moving forward:
Verified Answer: Incorrect.
Explanation: The "Do not track me" field only stops Web Extend from collecting new browsing data; it does not inherently prevent the visitor from receiving recommendations. Recommendations in Emarsys (e.g., via Predict) can still be generated based on existing data (e.g., past behavior, purchase history) or delivered through channels like email or mobile, unless the contact has also opted out of those channels separately. The documentation notes, "Recommendations can continue to be served based on historic data or other sources, even if Web Extend tracking is disabled" (reference: "Predict:: Data Sources and Recommendations," updated October 2024). For example, a visitor might still see email recommendations derived from prior web activity. Thus, "never" is too absolute, and option D is incorrect.
Additional Context:
How It Works: Web Extend uses a JavaScript tag to track identified contacts (via external ID or email). When "Do not track me" is TRUE, the tag checks this field on page load and refrains from sending new tracking events to Emarsys, respecting the opt-out.
Scope: This applies specifically to Web Extend tracking, not broader opt-outs (e.g., email subscriptions), and it’s distinct from browser-level "Do Not Track" headers, which Emarsys may not honor unless configured.
Sync Timing: Behavioral data syncs every few hours (as noted in Question 53), so the opt-out’s effect aligns with the next sync cycle after the field updates.
Conclusion: When the "Do not track me" field is set to TRUE in SAP Emarsys,all historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected (B). This respects the visitor’s privacy choice while preserving past insights, as verified by Emarsys documentation. Options A, C, and D misrepresent the timing, data retention, or downstream impact of this setting.
Which requirements ensure compliant SMS marketing with SAP Emarsys? Note: There are 3 correct answers to this question.
Country codes must be maintained in the +00 format.
A single opt-out process in marketing messages must be included.
A short code for opting out of SMS messages to all countries must be defined.
Technical and legal requirements of the destination regions must be adhered to.
Opt-in permission must be obtained for the type of content being sent.
SMS compliance in SAP Emarsys involves:
Option B:Correct. A clear opt-out process (e.g., "Reply STOP") must be included in messages.
Option D:Correct. Regional laws (e.g., GDPR, TCPA) and technical standards must be followed.
Option E:Correct. Opt-in consent specific to SMS content is mandatory for compliance.
Option A:Incorrect. Country codes use "+[code]" (e.g., +1), not strictly "+00."
Option C:Incorrect. Short codes vary by country; a single code isn’t required universally.The SAP Emarsys Help Portal under "SMS Compliance" outlines these requirements.References:SAP Emarsys Help Portal - "SMS Channel" (https://help.emarsys.com/ ).
You are a consultant on an SAP S/4HANA Cloud greenfield project. Which of the following aspects should you focus on to achieve and maintain clean core data quality? Note: There are 2 correct answers to this question.
Stability
Timeliness
Accuracy
Efficiency
This question relates to SAP S/4HANA’s clean core concept, interpreted here:
Option B (Timeliness):Correct. Ensuring data is up-to-date is critical for clean core quality in real-time systems like S/4HANA.
Option C (Accuracy):Correct. Accurate data is foundational to maintaining a clean core, avoiding errors from customizations.
Option A:Incorrect. Stability is a system attribute, not a direct data quality focus.
Option D:Incorrect. Efficiency is operational, not a primary data quality aspect.The SAP Help Portal under "Clean Core" emphasizes timeliness and accuracy for data quality.References:SAP Help Portal - "Clean Core Strategy" (https://help.sap.com/ ).
Which of the following are valid methods to track revenue? Note: There are 2 correct answers to this question.
First Touch > Attribution window 365 days > Touchpoint Mobile Engage Push open
Last Touch > Attribution window 9 days > Touchpoint email click
First Touch > Attribution window 366 days > Touchpoint email open
First Touch > Attribution window 7 days > Touchpoint Web Channel click
Revenue tracking in SAP Emarsys uses attribution models:
Option B:Correct. Last Touch with a 9-day window and email click touchpoint is a valid setup for attributing revenue to a specific interaction.
Option D:Correct. First Touch with a 7-day window and Web Channel click is a standard method for tracking revenue from web interactions.
Option A:Incorrect. A 365-day window exceeds the typical maximum attribution window (90 days) in Emarsys.
Option C:Incorrect. Similarly, 366 days is beyond the supported attribution window limit.The SAP Emarsys Help Portal under "Revenue Attribution" specifies supported windows (up to 90 days) and touchpoints.References:SAP Emarsys Help Portal - "Revenue Attribution" (https://help.emarsys.com/ ).
Which of the following attributes are synchronized from Emarsys-opened email activities to SAP Customer Data Platform? Note: There are 3 correct answers to this question.
IP address
City name
Attachment size
Email subject line
Time zone
When SAP Emarsys integrates with SAP Customer Data Platform (CDP), specific attributes from email activities (e.g., opens) are synchronized:
Option A (IP address):Correct. The IP address of the contact opening the email is captured and synced for tracking and geolocation purposes.
Option C (Attachment size):Correct. If an email includes attachments, their size is tracked and synced as part of activity data.
Option D (Email subject line):Correct. The subject line of the email is synchronized to identify the specific campaign or email in CDP.
Option B (City name):Incorrect. While IP address might allow geolocation inference, "City name" is not a directly synced attribute.
Option E (Time zone):Incorrect. Time zone is not typically synced as a standalone attribute from email opens.The SAP Emarsys integration guide for SAP CDP lists IP address, attachment size, and email subject line among synced attributes.References:SAP Emarsys Help Portal - "Integration with SAP Customer Data Platform" (https://help.emarsys.com/ ).
In which case would you use Participation Settings instead of Participation Check node?
You want to make the check available in other programs.
You want to determine participation on a program-level basis and filter contacts based on the time when they entered the program.
You want to see how many contacts were filtered through Participation on the Program Reporting page.
You want contacts who do not fulfill participation criteria to continue their journey.
In SAP Emarsys Automation Center, Participation Settings and Participation Check nodes serve different purposes:
Option B:Correct. Participation Settings are used at the program level to define rules for participation (e.g., entry time or frequency) and filter contacts accordingly. This is ideal for lifecycle programs where timing matters.
Option A:Incorrect. Participation Settings are program-specific, not reusable across programs; Participation Check nodes are more modular.
Option C:Incorrect. Program Reporting shows participation stats regardless of whether Settings or Check nodes are used.
Option D:Incorrect. Participation Settings exclude non-qualifying contacts, while a Check node can allow them to continue with branching logic.The SAP Emarsys Help Portal under "Automation Center" details Participation Settings as program-level filters.References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/ ).
Which of the following statements describes how the Email Campaign Update functionality works? Note: There are 3 correct answers to this question.
A modification to the campaign template will update all batch campaigns.
New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.
A network connection during a campaign update can result in a failed save attempt.
Changes made to a template can be reversed by performing a rollback to the previous version.
Opening a campaign with a previous template version will prompt to update the campaign.
In SAP Emarsys, the Email Campaign Update functionality allows users to apply modifications made to a template across multiple existing email campaigns that were created using that template. This ensures consistency and saves time by eliminating the need to manually update each campaign individually.
B. New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.When new elements or changes are added to a template, utilizing the Campaign Update feature distributes these modifications to all associated campaigns. This means that any new content blocks, design changes, or structural adjustments made to the template become immediately available in all campaigns linked to that template once the update is executed. help.emarsys.com
C. A network connection during a campaign update can result in a failed save attempt.The stability of the network connection during the campaign update process is crucial. Interruptions or instability in the network can lead to failed save attempts, causing the update process to fail. In such cases, the email content remains unaffected, but the affected campaigns may not send out emails as intended. Users are advised to retry the update process or manually apply the template changes to the affected campaigns. help.emarsys.com
E. Opening a campaign with a previous template version will prompt to update the campaign.If a campaign was created using an older version of a template and that template has since been modified, opening the campaign will trigger a prompt notifying the user of the available updates. This allows users to decide whether to apply the latest template changes to the campaign, ensuring that all campaigns can be kept up-to-date with the most recent design and content standards.
Incorrect Options:
A. A modification to the campaign template will update all batch campaigns.This statement is incorrect because simply modifying a template does not automatically update all batch campaigns. The Campaign Update feature must be explicitly used to apply template changes to existingcampaigns. Without initiating this process, the campaigns remain unchanged despite modifications to the template. help.emarsys.com+1help.emarsys.com+1
D. Changes made to a template can be reversed by performing a rollback to the previous version.This statement is incorrect because once changes are made to a template and distributed using the Campaign Update feature, they cannot be automatically rolled back to a previous version.
You are tasked with setting up a new product feed for SAP Emarsys. What rules should you follow to ensure the product feed is accepted in Predict Data Sources? Note: There are 2 correct answers to this question.
Leave fields empty when they do not have a value.
Use ASCII encoding.
Include the field names in the first row.
Use a pipe to separate fields.
For a product feed in Predict Data Sources:
Option A:Correct. Empty fields should be left blank (not null or placeholder) to avoid processing errors.
Option C:Correct. The first row must contain field names (e.g., item_id, title) for proper mapping.
Option B:Incorrect. UTF-8 is the recommended encoding, not ASCII, to support international characters.
Option D:Incorrect. Commas are the default separator for CSV feeds; pipes are not standard unless specified.The SAP Emarsys Help Portal under "Predict Data Sources" outlines these rules.References:SAP Emarsys Help Portal - "Predict Data Sources" (https://help.emarsys.com/ ).
You are preparing for a big in-store event. You want to use the data collected from the in-store event for a follow-up campaign. Specifically you want to segment by the registration source and the registration date. What custom field types do you need to create? Note: There are 2 correct answers to this question.
Date-entry
Multiple choice
Single choice
URL field
To segment by registration source and date:
Option A (Date-entry):Correct. A date field is needed to store and filter by registration date.
Option C (Single choice):Correct. A single-choice field (e.g., dropdown) can store the registration source (e.g., "In-Store Event").
Option B:Incorrect. Multiple choice is unnecessary since each contact has one source.
Option D:Incorrect. URL field is irrelevant for this data.The SAP Emarsys Help Portal under "Field Editor" confirms these field types for segmentation.References:SAP Emarsys Help Portal - "Field Editor" (https://help.emarsys.com/ ).
Which tools can you use to show different content to female and male contacts in a single email campaign? Note: There are 3 correct answers to this question.
Predict Recommendation Settings
Block Targeting
Manage Optional Content
Personalization Rules
Emarsys Scripting Language
To display different content based on gender in one email:
Option B (Block Targeting):Correct. Block Targeting in the VCE allows content blocks to be shown to specific segments (e.g., females vs. males).
Option D (Personalization Rules):Correct. Rules can conditionally display content based on contact fields like gender.
Option E (Emarsys Scripting Language):Correct. ESL enables advanced logic to customize content dynamically by gender.
Option A:Incorrect. Predict settings are for AI recommendations, not gender-based content splitting.
Option C:Incorrect. Manage Optional Content is for A/B testing, not segment-specific content.The SAP Emarsys Help Portal under "VCE" and "Personalization" confirms these tools.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/ ).
What can you do with Open Data for SAP Emarsys? Note: There are 3 correct answers to this question.
Connect an Open Data project to multiple Emarsys accounts (tenants).
Export datasets up to 10 MB maximum.
Automatically export data and use it in your third-party BI tools.
Use any business email account with Open Data.
Upload your own additional data into Open Data.
Open Data in SAP Emarsys allows integration of external data:
Option A:Correct. An Open Data project can be connected to multiple Emarsys tenants for centralized data use.
Option C:Correct. Data can be automatically exported for use in third-party BI tools via APIs or scheduled exports.
Option E:Correct. Users can upload additional data (e.g., custom datasets) into Open Data for enrichment.
Option B:Incorrect. There’s no strict 10 MB export limit; limits depend on configuration, not a fixed size.
Option D:Incorrect. Open Data requires specific setup, not just any business email account.The SAP Emarsys Help Portal under "Open Data" confirms these capabilities.References:SAP Emarsys Help Portal - "Open Data" (https://help.emarsys.com/ ).
Which of the following statements apply when using Google Product Feed (GPF)?
United States is selected as the default locale if a language is not supported.
Multiple GPFs are not supported for clients who use multiple languages.
Multiple GPFs are supported for clients who target multiple countries.
A custom field can be inserted using c_* format.
Google Product Feed (GPF) integration in SAP Emarsys enhances product recommendations:
Option C:Correct. Multiple GPFs are supported for clients targeting multiple countries, allowing tailored feeds per region or market.
Option A:Incorrect. There’s no mention of the U.S. as a default locale; unsupported languages typically fall back to a client-defined default.
Option B:Incorrect. Multiple GPFs are supported regardless of language use, countering this statement.
Option D:Incorrect. Custom fields in GPF use a specific syntax, but "c_*" is not the standard format per Emarsys documentation (it’s more aligned with Google’s custom attributes).The SAP Emarsys Help Portal under "Google Product Feed" confirms support for multiple feeds.References:SAP Emarsys Help Portal - "Google Product Feed" (https://help.emarsys.com/ ).
How many domains can you set up in Web Channel if they are all using the same Merchant ID?
Up to 10
One
Unlimited
Two
In SAP Emarsys Web Channel, domains are configured to deliver personalized content:
Option C (Unlimited):Correct. You can set up multiple domains under the same Merchant ID, with no explicit limit, as long as they are properly configured and verified (e.g., via DNS settings). This allows a single account to manage Web Channel campaigns across various websites.
Option A:Incorrect. There’s no restriction to 10 domains in the documentation.
Option B:Incorrect. Limiting to one domain would restrict multi-site use cases.
Option D:Incorrect. Two is not a specified limit; it’s arbitrarily low.The SAP Emarsys Help Portal under "Web Channel Setup" confirms no fixed domain limit per Merchant ID.References:SAP Emarsys Help Portal - "Web Channel" (https://help.emarsys.com/ ).
You want to create a trigger in order to send a password reset email. Which data management option do you need?
Form Settings > Opt-in Invitations and Interests
External Event
Channels > Triggered Email
Field Editor
To send a password reset email in SAP Emarsys, you need to create a trigger that responds to a specific action or event, such as a user requesting a password reset. The correct option is "External Event" because it allows you to define an event (e.g., "Password Reset Requested") that can be triggered via an API call or other external system integration. This event can then be linked to an automation program or email campaign in the Automation Center to send the password reset email.
Option A (Form Settings > Opt-in Invitations and Interests):This is used to manage subscription forms and opt-in preferences, not for triggering emails based on external actions like password resets.
Option C (Channels > Triggered Email):While "Triggered Email" suggests an email sent based on a trigger, this is not a specific data management option in SAP Emarsys. Triggered emails are configured via automation programs or external events, not directly under "Channels."
Option D (Field Editor):This is for managing contact fields in the database, not for setting up triggers.The official SAP Emarsys documentation, specifically the "External Events" section, confirms that external events are used to trigger automated responses like emails based on actions outside the Emarsys platform (e.g., API-triggered password reset requests).References:SAP Emarsys Customer Engagement Help Portal - "External Events" (https://help.emarsys.com/ ).
In SAP Emarsys, to send a password reset email, you need to create aTriggered Emailcampaign that is activated by anExternal Event. An External Event serves as a trigger, initiating the sending of time-sensitive, personalized emails in response to specific user actions, such as a password reset request.
Steps to Implement a Password Reset Email:
Create an External Event:
Define an external event in Emarsys that will act as the trigger for the password reset email. This event will be called via the API when a user requests a password reset.
Set Up a Triggered Email Campaign:
Develop an email template designed for password resets.
Configure a Triggered Email campaign that is linked to the previously created external event.
Integrate with Your System:
Ensure that your application or website calls the Emarsys external event via the API whenever a user initiates a password reset.
This setup ensures that the password reset emails are sent promptly and reliably, providing users with the necessary information to reset their passwords.
You have just made an API call and received an HTTP 400 response code. What is the specific reason for this?
There is an error in the information provided that needs correcting.
An internal issue occurred and you should try again.
Your API credentials are incorrect.
It indicates the call was successful.
HTTP response codes in SAP Emarsys API indicate call status:
Option A:Correct. A 400 Bad Request means the request contains invalid data (e.g., syntax error, missing parameters) that needs correction.
Option B:Incorrect. Internal issues return a 500-series code, not 400.
Option C:Incorrect. Incorrect credentials typically return a 401 Unauthorized, not 400.
Option D:Incorrect. Success is a 200 OK, not 400.The SAP Emarsys API Documentation defines 400 as a client-side error.References:SAP Emarsys API Documentation - "Response Codes" (https://dev.emarsys.com/ ).