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SAP C_C4H225_12 SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Exam Practice Test

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Total 80 questions
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SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Questions and Answers

Question 1

You are implementing Web Channel and you are told to use all web campaign types available. What are your choices? Note: There are 3 correct Answer: to this question.

Options:

A.

Overlay: to have content appear above the normal website content

B.

Ribbon: to display a ribbon at the top or bottom of the page

C.

Category: to insert a category-level recommendation

D.

Embed: to replace a selected element on your website

E.

Space: to insert blank elements on your website

Question 2

Which of the following apply to the msrp field in the product data file? Note: There are 3 correct Answer: to this question.

Options:

A.

It is the original price of the product.

B.

The currency is not included.

C.

The comma (,) is always used as the decimal mark.

D.

It is a mandatory field.

E.

The msrp value must be higher than the price for it to appear in the recommendation.

Question 3

Which of the following statements apply when using Google Product Feed (GPF)?

Options:

A.

Multiple GPFs are supported for clients who target multiple countries.

B.

United States is selected as the default locale if a language is not supported.

C.

A custom field can be inserted using c_* format.

D.

Multiple GPFs are not supported for clients who use multiple languages.

Question 4

How does contact duplication work in SAP Emarsys Customer Engagement? Note: There are 2 correct Answer: to this question.

Options:

A.

It runs once a day, checking against the full database.

B.

Contacts with the same unique identifier are merged automatically on import.

C.

Contacts with identical first name and last name are merged automatically.

D.

It runs every time a new contact is about to be imported.

Question 5

In which node can you choose filters and conditions such as "Country equals US"?

Options:

A.

Didn’t click link

B.

Quick filter

C.

Email behavior check

D.

Filter switch

Question 6

You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement. What rules should you follow to ensure the feed is accepted? Note: There are 2 correct Answer: to this question.

Options:

A.

Include the field names in the first row.

B.

Leave fields empty when they do not have a value.

C.

Use a pipe to separate fields.

D.

Use ASCII encoding.

Question 7

Which mandatory steps do you need to complete before you can attempt your first API call? Note: There are 2 correct Answer: to this question.

Options:

A.

Create an SAP Emarsys Customer Engagement login.

B.

Create an API user.

C.

Configure authentication.

D.

Download the Postman collection.

Question 8

How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

Options:

A.

Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100

B.

Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum

C.

Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15

D.

Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer

Question 9

You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?

Options:

A.

Event time

B.

External event name

C.

Campaign name

D.

External event ID

Question 10

For which platforms does SAP Emarsys Customer Engagement provide a standard connector? Note: There are 2 correct Answer: to this question.

Options:

A.

Magento

B.

BigCommerce

C.

Shopify

D.

WooCommerce

Question 11

You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

Options:

A.

Analytics > Customer Lifecycle

B.

Analytics > Revenue Analytics

C.

Contacts > Combined Segments

D.

Management > Smart Insight Settings

Question 12

How does the IP access control functionality work?

Options:

A.

Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other IPs are fully restricted.

B.

Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. All other IPs are fully restricted.

C.

Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other users will need to confirm their identity via user name, password, and two-step authentication.

D.

Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. Users logging in from all other IP addresses must confirm their identity via two- step authentication.

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