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CIMA E3 Strategic Management Exam Practice Test

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Total 280 questions

Strategic Management Questions and Answers

Question 1

Which THREE of the following are valid reasons to follow a Corporate Social Responsibility strategy?

Options:

A.

A good Corporate Social Responsibility policy can attract customers.

B.

A good Corporate Social Responsibility policy is likely to attract a higher calibre of staff.

C.

A good Corporate Social Responsibility policy is likely to reduce administration costs.

D.

A good Corporate Social Responsibility policy can help an Organization recruit employees to meet a diverse skills requirement.

E.

A good Corporate Social Responsibility policy will increase the company's market value.

Question 2

Which of the following is NOT a key attribute of a successful stretch target?

Options:

A.

Set at a level which is easily achievable.

B.

Set at a level which motivates staff to perform at their highest level.

C.

Staff must understand the reason for the stretch target set.

D.

Encourages ethically responsible behaviour to achieve the stretch target.

Question 3

HH is an outdoor theatre which is based in the capital city of country N. Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):

An excellent, online ticket booking system

Customer satisfaction

Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)

Options:

A.

Customer show ratings, scored out of ten.

B.

Number of returning customers each year.

C.

Profit from sales of snacks and drinks.

D.

Employee turnover.

E.

Percentage of ticket bookings aborted before completion.

F.

Number of customer complaints.

Question 4

'Big data' refers to datasets whose size is beyond the ability of typical database software tools to capture, store, manage and analyse.

 

Which of the following statements is NOT a valid statement regarding 'big data'? 

Options:

A.

As technology advances over time, the size of datasets that qualify as 'big data' will also increase.

B.

The definition of 'big data' can vary by sector, depending on the software tools and dataset sizes common to a particular industry.

C.

Sufficient analytical and managerial talent is available to exploit the opportunities associated with 'big data'.

D.

'Big data' will require the right infrastructure, incentives and safeguards to address public concerns.

Question 5

SDC is a medium sized IT systems development company. SDC employs highly qualified and experienced systems development experts. It invests heavily in staff training and development and as a result, staff are highly motivated and staff turnover is low. SDC has a strong culture of team work and innovation, which the senior managers believe is the basis of SDC's success. The senior managers, who are also the founders of SDC, are highly experienced and have a strong vision for the business.

Which THREE of the following factors would be the main focus of a resource audit for SDC? (Choose three.)

Options:

A.

Make-up

B.

Markets

C.

Manpower

D.

Machinery

E.

Management

F.

Money

Question 6

The following definition has been provided by the Chartered Institute of Personnel and Development (CIPD):

'An activity which targets high performance and improvement at work and usually focuses on specific skills and goals, although it may also have an impact on an individual's personal attributes (such as social interaction or confidence). The process typically lasts for a relatively short period.'

Which of the following activities does the above definition describe?

Options:

A.

Work based training

B.

Coaching

C.

Mentoring

D.

Leadership Development

Question 7

Information Systems (IS) strategy is correctly defined as:

Options:

A.

The planning, organizing, investment and control of information applications in the organization.

B.

Identifying the information needs of the organization and aligning development to them.

C.

Decisions on the hardware, software and communications solutions used in the organization.

D.

The roles and structure of information specialists in the organization and their relationship with users.

Question 8

ZZZ recently hired a new Chief Executive, Q, to lead it through a period of major change. Q immediately set up a change management team which consisted of several senior managers and directors from across the Organization. Together, they formulated an overall goal for change and then spent several weeks presenting the need for change to all of the staff  through a series of staff meetings. At these meetings Q involved staff and built their ideas into the final change strategy.

 

Q also set a series of interim goals to encourage ongoing performance throughout the change process. When the Organization reached these goals, she widely publicised these achievements to help motivate staff. 

However, after six months, ZZZ had failed to reach most of the interim goals that had been set. Most of the members of the change management team had not maintained a significant interest in the change process and many of the staff felt that there had been a lack of communication and reward following the initial few weeks of the change process.

Kotter suggested that there were eight steps required to successfully lead change.

Which TWO of the following of these eight steps did Q fail to achieve?

Options:

A.

Develop a change vision

B.

Empower broad based action

C.

Incorporate change into the culture

D.

Generate short term wins

E.

Never letting up

Question 9

Rosabeth Kanter suggested that Organizations which managed change successfully ('change adept' Organizations) share three key attributes.

 

Which THREE of the following are the key attributes of change adept Organizations, suggested by Kanter?

Options:

A.

Openness to collaborate

B.

Tuning into the environment

C.

Building coalitions

D.

Imagination to innovate

E.

Professionalism to perform

Question 10

CCC is a software design company. The Board of CCC has always openly encouraged partnerships with a wide range of designers and other organizations in its industry in order to continually develop and enhance the services it offers and to utilize the expertise and knowledge of a range of individuals and organizations. CCC's staff have also been highly creative and innovative in the design services they provide. CCC regularly analyses and keeps up to date with changes in the environment in which it operates. CCC operates a sophisticated website to promote its services and keep in touch with its service users.

Which TWO of the following attributes of a change adept organization, as defined by Kanter, has CCC demonstrated? (Choose two.)

Options:

A.

Imagination to innovate

B.

Continual service development

C.

Openness to collaborate

D.

Environmental awareness

E.

Sophisticated systems

Question 11

Data mining is an important part of an Organization's knowledge discovery process.

 

Effective data mining provides insight and can help unlock previously hidden opportunities.

 

Which of the following are disadvantages of Data Mining?

 

Select ALL that apply.

Options:

A.

Privacy issues

B.

Security issues

C.

Ethical issues

D.

Financial crime issues

E.

Manufacturing issues

Question 12

You are responsible for managing a small team of people tasked with implementing a new environmental management reporting system across all Group subsidiaries. Senior management teams within subsidiary businesses are increasingly resisting the introduction of the system. Place your recommended approach for dealing with each of the following comments.

Question # 12

Options:

Question 13

Company LL is a well established, reputable company which specialises in providing insurance call centre services to the insurance industry. It has recently won a large contract to provide its services to a multi-national insurer. LL's staff are highly trained in insurance matters and many have worked for LL for many years. 

 

LL undertakes long-term resource planning activities and has identified that during the winter months, when there will be more customers ringing up to make insurance claims, it will potentially need to employ more staff.  The Board has decided that rather than recruit its own staff, it will use an employment agency to supply manpower resources as required. The people supplied will be employed on a temporary basis by LL and they will work alongside the other call centre staff. However, they will work at a lower pay rate and will only be paid for the actual hours they work.

 

This change will lead to a shift in the working environment, the routine and the composition of the group.

 

Which THREE statements apply in respect of this proposed change?

Options:

A.

The proposed change will affect the group dynamics, which can be seen as being similar to a 'force field' situation.

B.

In times of change, LL can give sensitivity training to this group of workers who can then be used as a source of support during the change process.

C.

A Facilitator, as the leader of change, will allow the group to talk about their issues and concerns with this change in a formal and structured manner. 

D.

As the change process LL is proposing is an internal matter involving a group of its staff, there is no need to undertake a stakeholder analysis.

E.

LL will need to identify the Adversaries in the group, because if they are influential they may persuade other group members to resist the change.

Question 14

Organizations require resources to undertake a strategy and these can include physical, human, financial and intangible resources. However, alone they will not ensure Organizational success. For that, resources must be combined together to create competences.

 

The competences which form the basis of competitive advantage are things that an Organization is able to do and are very difficult for competitors to copy.

 

Which of the following describes this?

Options:

A.

Threshold competences

B.

Strategic competences

C.

Core competences

D.

Basic competences

Question 15

An insurer, JJJ, uses its Internet capabilities to promote and sell car and home insurance products. Although JJJ is supported by an 'in-house' call centre located in its home country, it has decided to outsource this activity to an overseas call centre.

 

There are a number of benefits to the company by undertaking this strategy, including that it can charge more competitive premiums to its customers and also increase its profits. However this change will mean that 75 call centre staff in the home country will be made redundant.

 

You have been appointed as the Change Leader and have been asked to prepare a report that includes details on how this change can be communicated.

 

Which THREE of the following statements are valid regarding JJJ's proposed changes and the related staff communications?

Options:

A.

When undertaking change,  communication is of great importance.

B.

The Change Leader should keep staff informed but should only communicate information when all the detail has been finalised.

C.

It is important that the Change Leader selects a communication channel which is appropriate to the message being delivered and its target audience.

D.

Momentum for change can be created by putting simple but highly visible improvements in place.

E.

A disadvantage of adaptive change is that it increases the level of resistance that a company can encounter when trying to implement change.

Question 16

BBB discharges small quantities of non-harmful material into the atmosphere as a by-product of its manufacturing process. BBB has been criticised by an environmental journalist who called BBB a polluter.

BBB wishes to influence opinion in its favour and has identified a number of strategic responses to achieve this objective.

Which of the following strategic responses should BBB implement?

Options:

A.

Employ Public Relations consultants.

B.

Change its manufacturing process to eliminate the by-product

C.

Do nothing.

D.

Lobby its National Government

Question 17

HHH is a manufacturer which has a bonus scheme for its production workers related to the speed of output. HHH's products are very specialized and are made in a dangerous production environment. HHH's production workers usually work alone but sometimes, if there are problems in the production environment (for example, machinery breakdowns), they have to work in teams. When the production workers are working in teams they do not receive any bonus.

HHH's senior management is proposing to amend the current bonus scheme to encourage increased productivity. Under the current bonus scheme, production workers receive extra pay when they achieve 45% of their individual target: The target level is low because of the dangerous production environment and the need to occasionally work in teams.

Under the proposed bonus scheme, production workers will not receive any extra pay until they have achieved 90% of their individual target. Workers who achieve 90% or above of their individual target will be paid a 30% higher bonus.

Which THREE of the following problems is HHH most likely to encounter with the introduction of the proposed bonus scheme? (Choose three.)

Options:

A.

The extra production output will lead to an increase in inventory.

B.

The proposed bonus scheme conflicts with health and safety legislation.

C.

Production workers could consider the new target as unachievable.

D.

Production workers will not be motivated by the proposed level of bonus.

E.

There could be a rise in the level of workplace accidents.

Question 18

TTT is a software design company which has grown successfully over the last 8 years. It has been highly innovative and often collaborates with a number of external partners to produce high quality, innovative software for a wide range of customers.

 

TTT's owner, K, has been a driving force behind its success. He spends a great deal of time analysing what is happening in the marketplace and trying to predict what customers need from TTT, through a network of industry contacts. He has a strong vision for TTT and communicates this, with conviction, to his staff in regular face to face meetings. He recognises and rewards his staff when new developments are undertaken and completed successfully and believes that if staff feel appreciated, then they will be more motivated to succeed. 

 

Which THREE of the following skills for a leader in a change adept Organization does K demonstrate?

Options:

A.

Tuning into the environment

B.

Building coalitions

C.

Communicating a compelling aspiration

D.

Learning to persevere

E.

Making everyone a hero

Question 19

Company PP is a large UK retail company.

 

In the past it has focused primarily on using financial performance measures. However, PP then realised that this was leading to short-term decision-making on investment in easily valued assets and under investment in assets such as employee skills and customer satisfaction, where short-term returns are more difficult to measure.

 

It has therefore adopted the Balanced Scorecard approach. PP is now considering enhancing it's approach by using Kaplan and Norton's Strategic Mapping model, as this will enable it to establish its priorities and manage stakeholder expectations.

 

Which of the following statements would be regarded as improvements by using Strategic Mapping.

 

Select ALL that apply. 

Options:

A.

It will help to identify and prioritise how external processes would support PP's strategies.

B.

It will help PP establish the overriding objective of the Organization.

C.

It will help PP to identify and clarify customer-orientated strategies that support the overall business strategy.

D.

It will help inform which strategies, in each of the Balanced Scorecard perspectives, support improved performance.

E.

It will help PP to evaluate the operational and financial performance of the business.

Question 20

RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.

Within which of the following aspects of the SWOT analysis would RRR include its customer database?

Options:

A.

Opportunity

B.

Threat

C.

Weakness

D.

Strength

Question 21

XYZ is a local tourist attraction. XYZ has a website on which it advertises all of its forthcoming events. XYZ's customers can also use the website to book tickets for these events and can also contact XYZ by email. XYZ's website also uses a range of interactive technologies including geographical location and map facilities and links to external information sites such as the local tourism board and local hotel listings.

 

Which of the following best describes the range of interactive technologies used by XYZ within its website? 

Options:

A.

Social media

B.

Information Sharing

C.

Mash-up

D.

Competence syndication

Question 22

Which THREE of the following are classified as business operating systems measures within the Performance Pyramid?

Options:

A.

Flexibility

B.

Customer satisfaction

C.

Quality

D.

Productivity

E.

Cycle time

Question 23

STU is a government funded university in Country V. The senior management team of STU uses the 3 E's approach (Economy. Efficiency and Effectiveness) to evaluate the performance of the university and to set performance measures.

Which of the following measures would be categorised as a measure of the 'Effectiveness' of STU, based upon the 3 E's approach?

Options:

A.

Percentage of students leaving STU with a first class degree.

B.

Average class size.

C.

Expenditure per department.

D.

Lecturer to student ratio.

Question 24

HHH is an international distribution company which operates a number of large distribution warehouses. HHH employs over 10,000 staff who operate the warehouses 24 hours per day and process over 500,000 packages and parcels each day. HHH operates in a highly competitive market and the senior management team recognize the importance of focusing upon its Critical Success Factors (CSF's). However, some senior managers are confused as to the difference between CSF's and Key Performance Indicators (KPI's).

Which of the following are Critical Success Factors for HHH? (Choose all that apply.)

Options:

A.

Percentage of stock damaged.

B.

Market share percentage.

C.

Customer satisfaction.

D.

Continual maintenance of warehouse facilities.

E.

Time taken to load and unload deliveries.

F.

Efficient staff planning systems.

Question 25

JKL is a bank with a large number of personal customers. 

 

A member of staff has reported their loss of a portable electronic storage device to his line manager.

 

The portable electronic storage device contains customer account details, including secure information such as personal login details to access personal accounts. JKL has a clear policy that forbids staff from downloading customer data on to portable electronic storage devices. 

 

It would be difficult for a member of the public to access the information on the device.

 

Which of the following would you advise JKL to do?

Options:

A.

Notify all customers of the loss and advise them to monitor their accounts for unusual transactions.

B.

Wait for customers to query unusual transactions and refund any money they have lost.

C.

Let the staff member explain why they downloaded data before deciding on their dismissal.

D.

Retain the staff member and monitor them secretly to establish whether they are engaged in a fraud.

Question 26

Select the quality associated with effective coaching and mentoring for each of the descriptions below:

Question # 26

Options:

Question 27

Mendelow developed a matrix in which he characterised stakeholders by reference to their degree of power and level of interest.

Place the correct category against each of the classes of stakeholders.

Question # 27

Options:

Question 28

DEF is a medium sized business which manufactures children's clothing. In the last 5 years demand has steadily increased and DEF is struggling to meet this demand within its current manufacturing capacity. DEF's current manufacturing machinery was installed over 10 years ago and now requires updating, if DEF is to survive in the marketplace. 

 

DEF has established that the latest manufacturing technology would cost $2 million. This would be funded by the shareholders. It would payback within 2 years and would allow DEF to double output from its current level within this 2 year period. It will also improve product consistency and quality. However, it will result in the loss of 20% of DEF's manufacturing staff, most of whom are low paid and low skilled.

 

DEF is currently reviewing this proposed investment strategy, in terms of whether it meets the criteria of Suitability, Acceptability and Feasibility.

 

Which of the following correctly identifies the criteria which are met, in regard to DEF's proposed investment strategy?

Options:

A.

Suitable and Acceptable

B.

Suitable and Feasible

C.

Acceptable and Feasible

D.

Suitable, Acceptable and Feasible

Question 29

According to Porter's Five Forces model, which of the following would be evidence of high buyer power?

Options:

A.

There is a low probability of backward integration.

B.

Products are not standardized and buyers cannot easily switch to another product.

C.

Buyers are fragmented and act independently of each other.

D.

There is a concentration of buyers.

Question 30

An organisation which exists in a fast-changing industry with managers who dislike formal planning would be best suited to using which of the following strategy models?

Options:

A.

Rational model

B.

Logical incrementalism

C.

Freewheeling opportunism

D.

Emergent approach

Question 31

DF Company is undertaking a strategic review of its activities and has asked you to explain how a Force Field analysis would assist in the review process.

Which of the following statements would be most appropriate?

Options:

A.

As part of DF's strategic review, identify forces facilitating the need for proposed change.

B.

Identify forces facing DF's activities that may create barriers and resistance to change.

C.

Provide a framework for identifying forces for and against the proposed changes within DF.

D.

Identify influential senior managers who will drive through changes in DF's strategic direction.

Question 32

Which of the following correctly defines Information Systems (IS) strategy?

Options:

A.

Identifying the information needs of the Organization and aligning development to them.

B.

The roles and structure of information specialists in the Organization and their relationship with users.

C.

Decisions on the hardware, software and communications solutions used in the Organization.

D.

The planning, organising, investment and control of information applications in the Organization.

Question 33

A large sporting event is due to take place in Country P next year and a project team has been set up to market the event.  The project team recognises that a focus upon effective relationships with a range of key customer markets is critical to the success of the event. These key relationships need to be developed with the spectators, the broadcasting companies televising the event,  the agents who are selling the tickets for the event and the key human resource providers such as the security companies involved in ensuring the overall security of the event.

Which of the following would be the correct classification of the broadcasting companies televising the sporting event, using Payne's 'six markets model' classifications?

Options:

A.

Influence market

B.

Recruitment market

C.

Referral market

D.

Customer market

Question 34

AB is a global car manufacturer. Management has agreed to spend $20 million on researching a new type of engine that uses liquid hydrogen to power the car. It believes it is important for AB to take a first step in developing this radical and uncertain new technology.

 

The $20 million will finance the research only and the program will last two years. Providing the research is successful, after two years it would cost a further $40 million to develop a car to sell. This development would take a further three years. Management is concerned that the international car market may not be willing to buy hydrogen powered cars for at least six years from now.

Which of the following options would NOT be available to AB after two years?

Options:

A.

To invest a further $40 million in developing a car for sale.

B.

To ignore the research findings and not commercialise any innovations.

C.

To delay investment in building a hydrogen car until the market demand becomes clearer.

D.

To seek to recover the $20 million it has spent because the research has yielded no commercial benefit.

Question 35

VW is a Non-Governmental Organisation (NGO) based in Country A, a mature economy. VWs mission is to provide food, agricultural tools and seeds, and low cost housing to the villagers in Country G: a deprived country that is suffenng from the effects of civil war.

VW cannot change its mission nor adopt any strategies that would be incompatible with that mission.

WV depends on funding from the Government of Country A, donations from private organisations, and donations from the general public However, these donations have fallen considerably in recent years due to the environmental factors listed below.

Which THREE of the environmental factors should VW develop strategies to address?

Options:

A.

The appointment of a leader in Country G who is known to be hostile to Country A.

B.

A global banking crisis that has caused a recession and unemployment in WVs home country

C.

Resentment in Country A of the tactics used by the professional fund raisers employed by NGOs.

D.

Media reports that donations to NGOs are being spent on the wrong things.

E.

A new government in WVs home country that has limited knowledge of its work

Question 36

PPP is a company that designs and markets attractive handsets, tablets, and laptop PCs globally. Its brand is one of the top ten global brands. PPP uses external companies to manufacture its products.

 

The recently appointed CEO of PPP presented the company's strategy to a meeting of investors and journalists.

 

The CEO referred to public concerns about its past ways of doing business. He stated that PPP was actively seeking to address concerns about exploitation of workers in the factories of its suppliers. He said that PPP is also establishing a system to recycle or refurbish its products to avoid hazardous materials leaking into the environment and to give recycled products free of charge to people in poorer countries who cannot afford to buy them.

 

One investor asked the CEO to confirm whether this strategy would improve the profits of PPP in the present financial year. The CEO replied that it would not but that the strategy was essential to protect the future of the PPP brand. The investor was unhappy with this response from the CEO of PPP.

 

Which of the following statements reflects BOTH the CEO's and investor's stances on Corporate Social Responsibility (CSR) expressed at the meeting?

Options:

A.

The CEO is taking a long-term shareholder interest stance. The investor is taking a short-term shareholder interest stance.

B.

The CEO is taking a multiple stakeholder stance. The investor is taking a longer-term shareholder interest stance.

C.

The CEO is taking multiple stakeholder obligation stance. The investor is taking a multiple stakeholder obligation stance.

D.

The CEO is taking a shaper of society stance. The investor is taking a longer-term shareholder interest stance.

Question 37

PQR is a charity which has an excellent reputation within its home country. PQR employs over 300 highly experienced staff and has 200 skilled volunteers. PQR's funding mainly comes from donations from the public but its public profile is low compared to larger, more publicized charities.

Due to a recent recession, public donations to PQR have fallen in the last five years, but demand for its services continues to grow.

The government of the country in which PQR operates is encouraging greater collaboration between charities and there have been several recent successful mergers within the charity sector. PQR has recently been approached by a high profile and well funded charity, DDD, with a merger proposal. DDD offers complementary services to those offered by PQR.

Which TWO of the following factors would most likely be considered as an ’opportunity’ for PQR? (Choose two.)

Options:

A.

Highly experienced staff

B.

Donations from the public

C.

Growing demand for its services

D.

The excellent reputation of DDD

E.

Merging with DDD

Question 38

Which of the following did Johnson, Scholes and Whittington identify as success criteria for the evaluation of strategic options?

 

Select ALL that apply.

Options:

A.

Suitability

B.

Affordability

C.

Feasibility

D.

Acceptability

E.

Durability

Question 39

QQQ has identified a new strategy which is both Suitable and Feasible However, it will not be Acceptable to some groups of QQQ's stakeholders who have publicly objected to it.

Which THREE of the following statements are correct ways of resolving competing stakeholder objectives, as suggested by Cyert and March?

Options:

A.

Negotiate with the key stakeholders to achieve an acceptable compromise.

B.

Conduct research into the causes of the stakeholders' objectives.

C.

Offer to fully address one group of stakeholders' objections now with a promise to meet the other groups' objections in the future

D.

Threaten to close down the business unless the objectors withdraw their opposition

E.

Publish more information about the new strategy including its profit potential.

F.

Exercise the Board of Directors' power and implement the strategy despite the objections.

Question 40

Company XX and Company YY are the only two providers of electricity to Country M. The demand for electricity is price inelastic which means that buyers regard it as essential and therefore demand for electricity does not change significantly if the average price of electricty changes. However customers will switch between suppliers within a year to get cheaper electricity. Using Game Theory place the long-run revenue impact on each firm of each of the following pricing decisions.

Question # 40

Options:

Question 41

EFG is a private hospital. It specialises in state-of-the-art laser surgery, an area which has developed rapidly in the last 10 years. Most of the staff of EFG are used to change, as developments in technology, new surgical techniques and customer demands have changed rapidly during this time. However, in the last three years the economic recession has had a significant impact upon EFG, with the numbers of private customers reducing and its profits falling sharply.

 

The Board of Directors has recently announced that it is to restructure the Organization and rationalise some of the services it offers. A small number of staff will be made redundant and those remaining will have to take on extra responsibilities with no extra pay. Also, the current generous overtime payments are to be drastically cut. Many staff have expressed concern at the impact that these changes will have on them.

 

The Board of Directors has clearly communicated the economic reasons for change to the staff through several meetings and are operating an open door policy, whereby staff can discuss the changes with their line managers at any time. 

 

Which of the following, according to Kotter and Schlesinger,  is the MOST likely reason for resistance among EFG's staff?

Options:

A.

Parochial self interest

B.

Misunderstanding

C.

Low tolerance to change

D.

Different assessments of the situation

Question 42

TTT, a manufacturer of computer monitors, is conducting a strategic analysis.  Which THREE of the following should be classified as Threats?

Options:

A.

An increase in the rate of inflation

B.

A serious fire in its main factory

C.

Its main competitor going out of business

D.

Consumers' increased preference for tablet computers

E.

A 20% increase in corporate taxation

F.

A design fault means TTT must compensate customers

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