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Adobe AD0-E406 Adobe Target Business Practitioner Expert Exam Practice Test

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Total 68 questions
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Adobe Target Business Practitioner Expert Questions and Answers

Question 1

In Adobe Target, at which point does a visitor qualify for an audience In reporting?

Options:

A.

It depends on the metrics

B.

Activity Conversion

C.

Activity Entry

Question 2

An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.

Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?

Options:

A.

Multivariate Test

B.

Recommendations

C.

Experience Targeting

Question 3

The product team wants to determine whether a ‘viewed also viewed’’ or bought also bought’’ Recommendations logic would drive product views.

What is the correct way to test both Recommendations Criteria?

Options:

A.

Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

B.

Create a new A/B test activity, and in the Targeting page select the two Criteria.

C.

Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.

Question 4

A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.

Which activity type should an Adobe Target Business Practitioner recommend using?

Options:

A.

Automated Personalization

B.

Experience Targeting

C.

An A/B test using auto-allocate

Question 5

To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:

• A/B Test

• Two experiences

Estimated daily traffic (visitors): 5.000

• Level of significance to constitute a win: 99%

• Minimum detectable lift: 3%

The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)

Options:

A.

Adjust the audience to include 3.500 visitors per day.

B.

Change the number of experiences to 3.

C.

Change the level of significance required to constitute a win to 95%.

D.

Change the minimum detectable lift to 5%.

Question 6

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.

What is the best way to create an activity that will target only the affected zip codes?

Options:

A.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

B.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

C.

Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

Question 7

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

What should they do to determine if this is due to novelty effect?

Options:

A.

Find a metric that is impacted positively by the change, and make this the primary metric.

B.

Segment the results by new and returning visitors, and compare their usage.

C.

Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.

Question 8

An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.

What approach should be used to debug the implementation?

Options:

A.

Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.

B.

Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.

C.

Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.

Question 9

Which two options describe the purpose of any secondary success metric? (Choose two.)

Options:

A.

Give additional understanding to interpret gains/losses of primary success metric.

B.

These metrics are only used to measure time on site and primary metrics.

C.

These metrics are only used to evaluate which audiences best respond to experiences.

D.

Ensure that primary success metric gain is not at the cost of secondary metrics.

Question 10

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.

Based on this scenario, what is the most appropriate optimization goal for this test?

Options:

A.

Bounce rate

B.

Video views per visit

C.

Site registration rate

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Total 68 questions
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