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The major disadvantages of primary data collection are that:
Which of the following is an advantage of outdoor advertisement?
A local Target retailer carries a variety of different items. A customer can find anything ranging from socks, DVD’s, and sports gear to groceries. This is an example of the __________ carried by Target.
Calculate the Category Development Index of a particular product that sells 5% of its product in a particular market that contains 1% of the country's population.
Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian firm to make watches. According to the terms of the agreement the firms agreed to pool resources and share losses. What type of partnership agreement does this situation most likely represent?
The customers at Marielle's coffee shop want to grab a quick cup of coffee before boarding the commuter train into the city. The sign in the window promises ""Quick, In-and-Out Service,"" and usually Marielle's keeps that promise. But one morning, customers were frustrated when the staff behind the counter was more interested in gossiping about their social lives than in waiting on customers. Marielle's shop is suffering from a _____.
Blue Sun Ads creates advertisements for a variety of clients selling goods, services, and ideas. Which of the following is an example of a service?
Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____ criterion.
Which of the following activities is part of the place aspect of the marketing mix?
_____ is a theory that states that if the exchange rates of two countries are in equilibrium, a product purchased in one will cost the same in the other, if expressed in the same currency.
Diversification refers to the marketing strategy of
Zippy manufacturers pens in the U.S. Zero Point, Zippy's latest ball point pen, is three months old and yet to grab a significant market share. Since the demand for ball point pens is high, Zippy believes that Zero Point will benefit from increased advertisement and promotions. Zippy's marketing strategies are aimed at increasing the market share of Zero Point, significantly, during the current quarter. In this scenario, Zero Point is a _____.
Which of the following is true of department stores?
The person who controls information or access, or both, to decision makers and influencers is known as the _____
When advertising content appears to be native to a platform (a news article, independent website, organic search result), the ethical thing to do is to:
EZ, a manufacturer of electronic appliances, manufactures sandwich toasters, waffle makers, and sandwich-waffle makers. Recently, EZ reduced the price of sandwich-waffle makers by 20%. This increased the sales of sandwich-waffle makers by 20% and reduced the sale of sandwich toasters by 30% and waffle makers by 25%. Which of the following is true of this scenario?
Mercosur, Association of Southeast Asian Nations, NAFTA, and European Union are examples of _____.
Hanna is buying a wedding dress and chooses one that is beyond her budget. However, she notices that the dress fits her well and comes with a money-back guarantee. Despite the higher cost, she decides to purchase the dress due to the trade-off between cost and perceived value. In this scenario Hanna is exhibiting the _____ rule.
A TV show has a rating of 7 points. What does this imply?
An everyday low pricing strategy differs from a high/low pricing strategy in that an everyday low pricing strategy:
Firms are most likely to use reminder advertising during the _____stage of the product lifecycle.
Which of the following statements is most characteristic of a firm that has a relational orientation?
Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?
Which of the following is true of Millenials?
Which of the following is a key similarity between selective distribution and exclusive distribution?
James visits a car dealership with the intention of buying a hatchback. However, he notices that the dealership is offer discounts on sedans and SUV's and considers three different options. In terms of the consumer buying decision process, James just experienced
A toy manufacturer realizes that its latest product presents a choking hazard due to some of the components used in the toy. This occured despite the prior implementation of safety measures to prevent such an occurrence. The toy manufacturer is faced with a decision to recall over a million products or place a warning label on each product. This type of situation is representative of _____.
The management team at Green Meadows Inc. is debating expanding its corporate social responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on CSR activities does not profit the firm in any way. In his opinion, the money could be better invested in other activities, especially as the market is seeing some volatility. Paolo, however, says that investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the following, if true, weakens Greg's argument?
Sophia, a market researcher at Contell Foods, is tasked with assessing the particular food tastes of the Hispanic population in the United States. Previously conducted surveys reveal that the company has failed to tap into the market for processed foods with respect to Hispanic Americans. As a part of Sophia's task, she is required to stay with 50 Hispanic American families and white American families over a period of 6 months and understand the difference in the food tastes, the cooking methods used, and the family culture prevalent in these families. Sophia is conducting _____ research.
According to the STP process, once a firm establishes overall strategies, it must
_____ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.
Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?
Mars Inc., a retailer, maintains strong relationships with its suppliers. It has a strong supply chain and the company motto is ""We never miss our delivery dates."" In this scenario, Mars Inc. is achieving sustainable competitive advantage through a strategy of _____ excellence.
Which of the following firms is following a market development strategy?
Which of the following is an advantage of using a quantity discount?
Which of the following is a key difference between B2B and B2C buying processes?
Archer Daniels Midland Co. is the world’s largest cocoa-bean processor. It buys cocoa beans and converts them into cocoa powder and cocoa butter, which it then sells to companies like Hershey’s that manufacture consumer products that contain chocolate. In this scenario, ADM is in a(n) _____.
_____ is a communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.
In a franchise system,:
_____ is defined as the market value of the goods and services produced by a country in a year.
Organizational buying criteria refer to
_____ pertains to a customer’s perception of the benefits he or she received compared with the costs.
What should a firm do to create a sustainable advantage based on product excellence?
Blogs provide companies with the opportunity to
In the early 1980s, typical round-trip coach air fares from the East Coast to London were over $500. Then Freddie Laker introduced the
People’s Express, a competing service into Newark at $350. Major airlines matched his price—and continued to do so until they drove
People’s Express out of business. Then prices shot back up to over $500. A lawsuit filed under the Sherman Act resulted in the judgment that the major airlines had explicitly tried to destroy a competitor. The experience of People’s Express is an example of __________ on the part of the major airlines.
In the hierarchy of needs water, food, rest, and shelter would be considered _____ needs.
An inventory-management system in which the supplier determines the amount of product a retailer needs and automatically delivers the appropriate items is referred to as _____.